What We're Talking About

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New marketing strategies needed for today’s shopper

Today's grocery shopper is much different than ever before, which means new marketing strategies are needed to reach this consumer. Read More

PLU code transition to include “8” prefix

Many more price look-up numbers will be available for fresh produce with the transition of the previously unused "8" prefix to new items. Read More

US: Re-design of produce department drives sales

People select to shop at a grocery store based on its produce offering. Read More

Why we’re so scared of GMOs, according to someone who has studied them since the start

Just as more Americans grow wary of GMOs, the scientific community is moving in the opposite direction. Read More

Online shoppers often disappointed by fresh

Consumers who buy fresh food online are often disappointed, according to a new survey of more than 1,100 online grocery shoppers. Read More

Online & In Store Need Equal Attention

New study says make sure customers can seamlessly move through both! Read More

Consumer Priorities Impacting Food Choices in 2015

Today's consumers are more food literate than ever before and they are participating in a diverse and dynamic food life. As the U.S. economy improves, they say they are willing to pay more for products and services that align with their top priorities. Read More

In Store Beats Online

From in store visits, to the impact of social media, a new consumer survey has some lessons retailers won't want to miss Read More

Retailers Scramble to Sharpen Value Image

Is a new private label strategy the cure for shopper savings fever? Read More

Nostalgia is Key to Marketing to Millennials

Could French Toast Crunch be the key to big gains for your marketing department? Read More

Top 2015 Food Trends

It's that time once again where we pull back the curtain and reveal our annual food and shopping predictions based on our research conducted with our partner ConAgra Foods and findings from the SupermarketGuru.com Consumer Panel.
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PBH Research On Primary Shoppers' Attitudes & Beliefs

PBH conducts regular consumer surveys to identify psychosocial factors associated with fruit and vegetable consumption in an effort to monitor progress and inform industry, health influencers, and policy makers. Read More

Fighting Food Waste

According to the USDA, thirty-one percent of food available at supermarkets, restaurants, and in households goes uneaten and ends up in a landfill. Read More

Kids and Snack Choices

When given a choice between fruit and sweets, children tend to pick the unhealthy option. Read More

Figuring out the male shopper

For retailers looking to appeal to men, think ease and convenience! Read More

Men shopping more, but have different drivers

An NPD Group research project has confirmed that men are more often the primary shopper in their households than they once were, but they accomplish the task a bit differently than women and approach it with different attitudes. Read More

Happier Shoppers, More Purchases

Supermarkets can mix classic and newer, high-tech ways to lift shopper mood and promote more buying. Read More

Food Coupons Take a Tumble

There's been a 3.9% drop in food coupons distributed during the first half of 2014. Read More

Standards in place for gluten-free

The Food and Drug Administration recently set in place new standards for Gluten Free labeling. So basically now, if a food package says it's gluten free, you can be well assured that it is! Read More

Socially Conscious Shoppers

More and more that consumers are taking on the role of the socially conscious buyer more seriously. Read More

Grocery Trends from FMI survey

American consumers were interviewed to shed light on shopper behavior and attitudes Read More

How consumers eat healthier

More than 80% of shoppers make some effort to eat a healthy diet - while nearly as many (67%) believe that what they consume affects their physical and mental wellness.  Yet research findings within the Shopping For Health 2014 report suggest a looseness of purpose and a lack of commitment by most Americans to truly transform their health. Read More

Shoppers Look to Healthy Options

According to a recent survey by the International Food Information Council Foundation (IFIC), the number of Americans considering health when purchasing foods and beverages rose 10 percent from 2012 to 2014. Read More

The Power of Produce

It's something that's been drilled into us since childhood… fruits and vegetables are good for us! Read More

Digital Coupons: Where Are We Going?

Believe it or not, the produce industry is becoming increasingly embedded within the digital age. What is this tech phenomenon? Digital coupons. We've come a long way since those flimsy, paper-based coupons, and retailers like Safeway, Kroger, and Meijer are realizing the same thing. Read More

Top 4 Supermarket Trends

We're only four months into 2014, but we've already seen some of the biggest supermarket trends and headlines for the history books. As we look toward the rest of 2014, let's take a brief look at some of these trends and how they've already made a lasting impact in the rapidly changing industry… Read More

Win Customers and Personalize

According to recently reported findings, we buy on average less than 1% of what we see in the supermarket. Read More

GMO Hysteria Ignores Science

There is a growing concern within the scientific community that popular politics do not reflect the available evidence concerning genetically modified (GM) crops. Read More

GMA, FMI launch Facts Up Front campaign

The Grocery Manufacturers Association and Food Marketing Instituteare targeting moms, Hispanics and African Americans with a national consumer education campaign launched Monday to boost awareness of the voluntary Facts Up Front nutrient-based labeling initiative, initially announced in 2011. Read More

Supermarkets in the Social Media Space

Ample opportunity for grocery retailers to explore the social media space with campaigns and marketing tactics unique to their brand. Read More

Three powerful consumer groups emerging this decade

New focal points for food marketers include IndieWomen, Latino Millennials and seniors. Read More

Focus on Fresh

A look at the 2014 National Grocers Association-SupermarketGuru Consumer Survey Report. Read More

FDA to revise nutrition facts on food labels

The Food and Drug Administration says knowledge about nutrition has evolved over the last 20 years, and food labels need to reflect that. Read More

Retailers Can Help Customer Resolutions?

In an exclusive SupermarketGuru.com consumer panel survey, The Lempert Report set out to understand if and what consumers plan to change about their eating habits this year. Read More

I'll have what they're having: Do social norms influence food choices?

Social norms, including having a knowledge of other people's eating habits, has a distinct influence on our own food choices, according to new data from a new meta-analysis. Read More

Packaging Evolves to Share More with Consumers

From canned food to cartons, to convenience and safety, packaging plays a very important role when it comes to food production. And now, many shoppers are wanting more. Consumers have become increasingly more interested in knowing every aspect of their food from its origin to customer reviews, so brands are going to start offering those deep insights about the food you are eating right on its package. Read More

Top Ten Food Trend Predictions for 2014

This year we conducted a survey with the SupermarketGuru.com Consumer Panel on behalf of ConAgra Foods to surface, identify and shine a light on the latest trends and jointly share these with food retailers and further explain the impact and opportunities. Here are our top ten predictions. Read More

Supermarket bromance: More men are shopping

An increasing number of men are sharing grocery responsibilities, while some are even taking on a majority of the shopping load. Read More

Shopping for Genes… what’s the future?

Imagine how our supermarkets will have to change operationally, physically and experientially with foods and beverages that can deliver regenerative nutrition, enhanced metabolic health, longer lifespan, and are targeted to ward off genetically predetermined diseases that are personalized to an individual's taste buds. Read More

Demanding Brands

Screw 'the customer is always right': these 'demanding brands' are taking the (painful) lead again. Read More

Nudged to the Produce Aisle by a Look in the Mirror

Attaching a mirror inside the front of a grocery cart is part of an effort to get Americans to change their eating habits by two social scientists outmaneuvering the processed-food giants. Read More

Consumers shift away from healthy products in transparent packages

Transparent packaging for food is reportedly more attractive to consumers than opaque food containers, but consumers tend to shift away from healthy products in open-window packages. Read More

Give Veggies a Little Love

According to ChooseMyPlate, a USDA initiative, children between the ages of three and five should be eating one and a half to two cups of veggies a day. But unfortunately, "Less than 10 percent of 4- to 8-year-olds consume the USDA recommended daily servings of vegetables. Read More

What Does “Local” Mean?

Chef Alice Waters brought it to light, but currently, the true definition of "local" shares a vagueness and lack of precision akin to "all natural." Defining local is not a simple task. A CRS report for Congress states, "The single statutory definition for 'locally or regionally produced agricultural food product' in the United States applies to products transported less than 400 miles or within the state in which they are produced." The definition's origin is the Food, Conservation and Energy Act of 2008. Read More

 
 
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