From canned food to cartons, to convenience and
safety, packaging plays a very important role when it comes to food
production. And now, many shoppers are wanting more. Consumers have
become increasingly more interested in knowing every aspect of
their food from its origin to customer reviews, so brands are going
to start offering those deep insights about the food you are eating
right on its package.
Currently, the surface area of the package is limiting, but
consumers are looking for more information. In 2014, look for
packaging to become "touch" sensitive to reveal additional
information on command. Using an app on a mobile device, consumers
will be able to learn more about an ingredient or health claim by
simply focusing the mobile device on the product's label. This
technology might also be used to tell where the ingredients come
from, who prepared the food, the company's history and even offer
other customer reviews and ratings.
As convenience is a driving force in almost all aspects of
technological advancements, "touch" sensitive packaging will help
consumers with their purchasing decisions and make their shopping
trips more expedient. It will also decrease the time researching
the ins and outs of a particular product, saving time and energy.
By sharing everything the consumer wants to know right on the
package, grocery stores will become a wealth of knowledge in the
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