New Year, New You, right? We all know January is the time
when people resolve to improve various areas in their lives, most
commonly their health and diet. But what are we actually going to
do? In an exclusive SupermarketGuru.com consumer panel survey, The
Lempert Report set out to understand if and what consumers plan to
change about their eating habits this year. Surprisingly,
only 44 percent of consumers actually plan on improving their
eating, down a whopping 41 percent from last year! Meanwhile,
forty-one percent do not plan to change their eating habits, while
15 percent have not yet decided.
And what are the changes or diets consumers will most
likely choose? Most commonly consumers are - trying to eat "clean",
low sugar, low calorie, low carb, low fat, and adopt the
Mediterranean diet. Paying closer attention to portion sizes
was also mentioned as well as making better choices overall and,
less junk and processed foods.
So how can these survey results be used by
retailers? The Lempert Report suggests helping customers
focus on being healthy and realistic. Encourage healthy eating and
a more active lifestyle by hosting in store promotions throughout
the winter. Make these critical lifestyle changes easy for
consumers to adopt; they will thank you for it.
Help shoppers plan ahead: for the time conscious modern
consumer, pre-sliced fruit and vegetables are a great on-the-go
option to have at home and to bring to work/school to snack on
throughout the day. Help consumers with their resolutions for
better health by making fruits and vegetables just as convenient as
the bag of chips!
Incorporate fun themes into store promos like Fruity Fridays,
Smoothie Saturdays, Sweet Potato Sundays or Try a New
Veggie Tuesday. A transition to a healthier lifestyle
can be made much easier when it's done in an entertaining
way!
Also, remember that while many
consumers make diet resolutions, by the end of January many
are having a hard time keeping them. Supermarkets should help
customers stay on track, stay healthy and stay motivated, they'll
appreciate it!
Link to full article:
http://www.supermarketguru.com/the-lempert-report/retailers-can-help-customer-resolutions.html