Exactly how good are they? A new study set out to answer that
questions and the results are pretty interesting. Researchers at
University College in London tracked the self-reported eating
habits of more than 65,000 people over 12 years. Results discovered
that the participants who consumed seven or more daily
portions-each roughly half a cup-of fresh fruits or vegetables
reduced their risk of death during the study period by 42
In addition, consuming that same amount dropped the specific
risk of dying from cancer by 25 percent, and from heart disease by
Even those who ate far less fruits and veggies had positive
results. Eating one to three daily portions cut the risk of death
by 14 percent. Fresh vegetables provided the biggest benefit, with
each portion reducing overall risk of death by 16 percent.
Unfortunately, but perhaps unsurprisingly, canned fruits and fruits
juices didn't have any positive effect.
This study is just one more reminder of the power of produce.
Supermarkets can use findings such as these to promote their
produce sections. Constantly re-educate customers on the health
benefits of fruits and veggies by creating displays and signage
that guide consumers to smart, nutritious decisions.
Retailers that help customers incorporate these healthy choices
into their daily lives will develop trust and ensure what a
supermarket should be, a community center for health.
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