Nature’s Greens® and Monique Coleman Star in Satellite Media Tour
WP Rawl, the largest grower, processor and shipper of leafy
greens in the U.S., announced today results from its Satellite
Media Tour (SMT) last month. The tour featured Nature's Greens® and
brand partner and healthy eating advocate, Monique Coleman.
Filmed in Los Angeles, through the power of satellite, Coleman
was seen live on many morning shows and news segments throughout
the country, all in areas where WP Rawl's Nature's Greens line is
available. Market coverage ranged from Washington, DC to Texas,
Nebraska, Florida and everything in between. In the end, the brand
reached over six million viewers, including syndicated shows such
as The Daily Buzz, which airs in 149 markets, with additional
viewers through online streaming.
As a leader in the category, WP Rawl is invested in continuing
to grow the greens category by promoting ideas for increased
"We're thrilled with the results of the satellite media tour
because one of our ongoing goals is to keep teaching consumers what
to do with their leafy greens," said Ashley Rawl, vice president of
sales, marketing and product development at WP Rawl. "Some people
love them, but others are hesitant or even scared of them. We
realized a satellite media tour was a great way to reach a broad
Coleman, a brand partner since 2014, educated viewers on how a
simple salad could be their diet enemy in a segment called "Is Your
Salad a High Calorie Landmine?" She showed them how although they
may think they are eating healthy, just adding a few high calorie
ingredients could turn a healthy salad into a 1,200 calorie trap.
As a contrast, she taught viewers how to build a healthy
alternative using her "perfect salad equation."
"Basically, three quarters of your salad is going to include
your greens like kale or collards and any other veggies you want to
add, like tomatoes, onions and cucumbers," Coleman shared with
viewers. "And one quarter of your salad is going to be your lean
protein: things like chicken or tofu, if you are a vegetarian. Top
that off with a complex carbohydrate and up to two tablespoons of
olive oil or dressing and you've got the perfect salad."