News Releases

Kalettes® Take Media by Storm

BY: Paj Ann Herr | DATE: December 11, 2014
Email: pajann@goldensunmarketing.com

Santa Maria, Calif.; December 11, 2014- Kalettes, the new vegetable hybrid of kale and brussels sprouts, have received much acclaim from both consumers and media.

Having just been named on the12 Food Trends Coming in 2015list by Fine Dining Report, and appearing in the Elle Magazine25 Things You Need to Know About This Falllist, Kalettes are having their moment in the spotlight. A string of articles about the new vegetable have appeared in print publications this fall including Women's Health, Good Housekeeping, Prevention, Shape, Self, EveryDay with Rachael Ray and Family Circle. They were even the featured photo in a Thanksgiving dinner article printed in the New York Times.

The outstanding publicity has increased consumer demand for Kalettes. Supply is increasing as several of the growers have started harvesting and selling Kalettes but continues to be limited with some of the other growers.  Production is expected to increase as more growers start to harvest in the coming months.

"We are thrilled with all the positive attention Kalettes have received from these reputable media outlets and the consumer demand has grown with each story," said Kraig Kuykendall, sales manager of Tozer Seeds America.  "Supply is finally increasing and soon consumers can find Kalettes on store shelves across the country."

Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England.  The kale and brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables.  Kalettes are not genetically modified and were developed by cross-pollinating brussels sprouts with kale through traditional methods. 

Tozer Seeds has exclusive marketing agreements with six companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable. The companies who have entered into the marketing agreement with Tozer for Kalettes are: 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl.  As part of the agreement, Kalettes seeds will be sold by Johnny's Select Seeds to small farmers and home growers.

Kalettes are available to both retailer and food service distributors directly through the companies. For contact information please visit www.kalettes.com/trade-information.  For more information on Kalettes, including recipes, visit www.kalettes.com, and for updates on availability like them on Facebook, or follow them on Twitter, Pinterest, and Instagram

 
 
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