Opal® Apple Lets New Yorkers Taste the Difference, Make a Difference
YAKIMA, Wash.; December 8, 2014- Opal, known as the apple with a
purpose, donates a percentage of sales from every case of Opal
apples to youth-led non-profits each year. In keeping with
the spirit of giving, Opal hit the Big Apple on December 2, 2014
for Giving Tuesday - a global day dedicated to giving back - and
gave away over 6,000 Opal apples.
In midtown Manhattan, a team of Opal brand ambassadors gave away
5,000 bright yellow Opal apples from a life-sized constructed Opal
tree and Opal backpacks filled with sweet and crispy apples.
The focus of the event was to spread the word about the
Opal Youth Make
a Difference Initiative and raise awareness of Opal by getting
the apple in consumers' hands. In addition, 1,000 Opal apples
were also donated to the Sienna House, a family shelter in the
Bronx, where they were distributed that week.
"After Black Friday and Cyber Monday, Giving Tuesday is a great
counterpoint to focus on others," says Keith Mathews, CEO of
FirstFruits Marketing, exclusive distributor of Opal apples.
"Giving is a core value of Opal so this event was a great way to
give to others and also introduce them to this sweet, crispy apple
variety and its purpose."
Opal has always been the apple that gives back and through its
Youth Make a
Difference Initiative, Opal funds youth-based initiatives
serving communities in the U.S. where youth (ages 6-25) take
leadership roles in the project. The initiatives must address food
security and politics, nutrition, agriculture or education. Last
season, the grants amounted to $75,000 with more funding
anticipated for the current season. Grant applications will be
accepted starting in January at www.opalapples.com.
Opal will be continuing to make appearances at local events in
cities around the U.S. to create awareness for the apple and
its Youth Make
a Difference Initiative. Enthusiastic brand ambassadors
identified by bright yellow Opal apparel will be handing out apples
at events in Chicago, Houston, Minneapolis, Los Angeles, Seattle
and San Francisco.
Grown in Washington, Opal apples are sold exclusively in North
America by FirstFruits Marketing. This cross between Topaz and
Golden Delicious stands out on the shelf with its lovely yellow
color and great taste. Sweet to start with a tart finish,
Opal has a satisfying amount of crunch in each bite. This Non-GMO
Project verified apple is also highly resistant to oxidation making
it less likely to brown. Available in limited quantities, Opal
apples will likely run through March.
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to
producing high quality fruit while balancing the demands of
purpose, people, planet and profit so that a portion of profits can
be donated to non-profit missions supporting the underserved. For
more Information, visit www.firstfruits.com.