Consumers Invited to Get and Give Opal® Apples This Holiday Season
YAKIMA, Wash., December 22, 2016 - Opal®, the
highly-acclaimed apple creating a frenzy in the category, is
offering an opportunity for fans to both give and receive an Opal
this holiday season. A digital print-at-home coupon for $1 off
their purchase of Opal apples will be available to consumers for a
limited time. Additionally, recipients are encouraged to share a
link to the coupon to "give and Opal" to friends and family.
"Part of what makes this apple so great is the amazing response
we see it receive from those who try it," said Chuck Zeutenhorst,
general manager of FirstFruits Marketing of Washington. "We thought
that creating an opportunity for those who have never had one to
enjoy Opal while allowing current fans to share their love was a
Coupons are available through a simple form on the Opal Apple
webpage at http://www.opalapples.com/get-an-opal.
Those interested simply sign up to receive the Opal Apple
newsletter and the first message to arrive in their inbox is one
with a link to a $1 off coupon toward their next purchase of Opal
apples. In the spirit of the season, recipients are encouraged to
share a link with friends and family so they can get their own
coupon. Consumers will be directed to the sign-up through targeted
Available in both conventional and organic varieties, Opals are
known for their distinctive crunch, sweet yet tangy flavor and
natural resistance to oxidation - making them the perfect apple for
snacking and for holiday entertaining and recipes.
For more information, please contact East Coast Regional
Marketer Dennis Jackson or
West Coast Regional Marketer Tim Corkill. Learn more
about Opal apples at www.opalapples.com.
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FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by Ralph and Cheryl Broetje. Their growers share a commitment
to producing high quality fruit while balancing the demands of
purpose, people, planet and profit so that a portion of profits can
be donated to non-profit missions supporting the underserved. For
more Information, visit www.firstfruits.com.
Opal apple is known as the apple with a purpose. Grown only in
Washington by Broetje Orchards, this Golden Delicious-Topaz cross
apple variety was introduced by FirstFruits Marketing in 2010 to
wide consumer and media acclaim. Its distinctive color, flavor and
texture are not the only qualities that make this product unique:
Opal apple was created to make a difference in communities across
the nation. Every year, FirstFruits Marketing donates a percentage
of sales of every case of apples to worthy organizations that
address issues like hunger, food safety, sustainability and the
environment. UEB 32642 variety apples are grown exclusively by
Broetje Orchards and distributed under the OPAL® brand name by
FirstFruits Marketing in North America.