News Releases

Consumers Invited to Get and Give Opal® Apples This Holiday Season

BY: Adam Brady | DATE: December 22, 2016
Email: adam@goldensunmarketing.com

YAKIMA, Wash., December 22, 2016 - Opal®, the highly-acclaimed apple creating a frenzy in the category, is offering an opportunity for fans to both give and receive an Opal this holiday season. A digital print-at-home coupon for $1 off their purchase of Opal apples will be available to consumers for a limited time. Additionally, recipients are encouraged to share a link to the coupon to "give and Opal" to friends and family.

"Part of what makes this apple so great is the amazing response we see it receive from those who try it," said Chuck Zeutenhorst, general manager of FirstFruits Marketing of Washington. "We thought that creating an opportunity for those who have never had one to enjoy Opal while allowing current fans to share their love was a perfect fit."

Coupons are available through a simple form on the Opal Apple webpage at http://www.opalapples.com/get-an-opal. Those interested simply sign up to receive the Opal Apple newsletter and the first message to arrive in their inbox is one with a link to a $1 off coupon toward their next purchase of Opal apples. In the spirit of the season, recipients are encouraged to share a link with friends and family so they can get their own coupon. Consumers will be directed to the sign-up through targeted digital advertising.

Available in both conventional and organic varieties, Opals are known for their distinctive crunch, sweet yet tangy flavor and natural resistance to oxidation - making them the perfect apple for snacking and for holiday entertaining and recipes.

For more information, please contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill.  Learn more about Opal apples at www.opalapples.com.

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About FirstFruits Marketing of Washington

FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.

About Opal Apple

Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.

 
 
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