Opal® Apples Sending Fans into a Frenzy this Season
YAKIMA, Wash., December 4, 2016 - Opal®, the highly-acclaimed
apple creating a frenzy in the category, is currently turning
consumer heads and satisfying fans' insatiable appetites at
Available in both conventional and organic varieties, Opals are
known for their distinctive crunch, sweet yet tangy flavor and
natural resistance to oxidation - making them the perfect apple for
snacking and including in holiday entertaining and recipes.
"Fans continued to ask for Opals after the season had ended and
counted down the days until they arrived in stores this Fall," said
Chuck Zeutenhorst, general manager of FirstFruits Marketing of
Washington. "We're very excited to give Opal fans new and old the
chance to enjoy this uniquely delicious apple throughout the
holiday season and well into the New Year."
The Opal program is fully supported at retail with high-graphic
packaging, point-of-sale materials, merchandisers and plenty of
opportunity for in-store support. Opal apples are also supported
through a comprehensive digital consumer marketing campaign
including coupons, geo-targeted advertising, engaging social media
content and a family-focused public relations campaign.
Utilizing data including purchasing behaviors obtained through
Nielsen, Opal consumer marketing targets consumers based on
demographics and location to deliver advertising through multiple
mediums including internet searches, webpage content, social media
and internet radio.
"The Opal apple has a reputation among consumers of being one of
the best they've ever tasted," said Zeutenhorst. "We're tapping
into that reputation and reaching consumers directly where they
search for recipes, talk with friends and family about food and
prepare their grocery lists."
Additionally, Opal will again fund youth-based initiatives
through the Youth Make a
Difference Initiative. Fourteen initiatives were supported in
2015, with each dedicated to serving their communities across the
country in which youth ages 6-25 take leadership roles in the
project. Each initiative addresses food security and politics,
nutrition, agriculture or education.
For more information, please contact East Coast Regional
Marketer Dennis Jackson or
West Coast Regional Marketer Tim Corkill. Learn more
about Opal apples at www.opalapples.com.
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FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by Ralph and Cheryl Broetje. Their growers share a commitment
to producing high quality fruit while balancing the demands of
purpose, people, planet and profit so that a portion of profits can
be donated to non-profit missions supporting the underserved.For
more Information, visit www.firstfruits.com.
Opal apple is known as the apple with a purpose. Grown only in
Washington by Broetje and Congdon Orchards, this Golden
Delicious-Topaz cross apple variety was introduced by FirstFruits
Marketing in 2010 to wide consumer and media acclaim. Its
distinctive color, flavor and texture are not the only qualities
that make this product unique: Opal apple was created to make a
difference in communities across the nation. Every year,
FirstFruits Marketing donates a percentage of sales of every case
of apples to worthy organizations that address issues like hunger,
food safety, sustainability and the environment. UEB 32642 variety
apples are grown exclusively by Broetje and Congdon Orchards and
distributed under the OPAL® brand name by FirstFruits Marketing in