FirstFruits’ Take a Bite Out of Hunger™ 2016 Currently Underway
YAKIMA, Wash., February 19, 2016- FirstFruits Marketing's sixth
annual Take a Bite Out of Hunger program is underway in retailers
across the country. The program's goal is to help feed the
underserved and bring attention to the problem of food insecurity
in the United States. As of 2014, 14 percent of all U.S.
households were food-insecure according to the USDA. Of those,
households with children reported food insecurity at a higher rate
than those without children: 19 percent compared to 12 percent.
Approximately 1 million pounds of fresh apples have been donated
to local food banks since the program's inception in 2010.
Last year over 250,000 pounds of fresh apples were donated in
participating retailers' names to local food banks in their
"This program continues to grow each year," said Dennis Jackson,
category manager of FirstFruits Marketing. "We are pleased to work
with our retail partners to make these donations possible in their
local communities and feedback from the food banks has been
Retailers participating in the program this year include Dave's
Marketplace, Roundy's, United Supermarkets, Ahold, Harveys,
Charlie's Produce and Stater Brothers.
The Take a Bite Out of Hunger program provides full retail
support with campaign-themed polybags and merchandisers, point of
sale cards and ad slicks. At the conclusion of the program, local
press is invited to attend food bank donations.
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to producing
high quality fruit while balancing the demands of purpose, people,
planet and profit so that a portion of profits can be donated to
non-profit missions supporting the underserved. For more
Information, visit www.firstfruits.com