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Kalettes® On Display At Southern Exposure 2016

BY: Ashley Pierce | DATE: February 29, 2016
Email: Ashley@goldensunmarketing.com

KALETTES® ON DISPLAY AT SOUTHERN EXPOSURE 2016

The first vegetable to be introduced in over a decade to be featured by several exhibitors

 

SANTA MARIA, CALIF.; February 29, 2016-Kalettes™, the kale and brussels sprouts hybrid vegetable, will be featured by several exhibitors at Southeast Produce Council's Southern Exposure 2016. Attendees are invited to experience Kalettes with growers and distributors exhibiting at the trade show at the Diplomat Resort in Hollywood, Fla. on Saturday, March 5.

 

Kalettes is the first vegetable to be introduced in over ten years and was named one of 2015's top food trends. Consumer awareness has increased rapidly, with over 100,000,000 impressions and has seen tremendous momentum from both consumers and media critics.

 

"We are excited to have growers and shippers displaying Kalettes at their booths at Southern Exposure," said Kraig Kuykendall, sales manager for Tozer Seeds America. "The media response and consumer enthusiasm has been outstanding."

 

Kalettes are the product of over a decade of research by the largest family-owned vegetable breeding company in England, Tozer Seeds. The kale and Brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables.  Kalettes are not genetically modified and were developed by cross-pollinating Brussels sprouts with kale through traditional methods. 

 

Tozer Seeds has exclusive marketing agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, allowing consumers to easily recognize this new vegetable. Kalettes growers and shippers include 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl.  As part of the agreement, Kalettes seeds are also sold by Johnny's Selected Seeds to small farmers and home growers. Look for Kallettes at Southern Exposure from the following growers and shippers:

 

  • Classic Salads - #1213
  • Mann Packing - #609
  • Ocean Mist Farms - #418
  • Southern Specialties - #507
  • WP Rawl - #608

 

Kalettes are available to both retailers and foodservice distributors directly through these companies. For more information on Kalettes, including recipes, visit www.kalettes.com, for updates, like them on Facebook, or follow them on Twitter, Pinterest, and Instagram.  For European inquiries, please contact Mint.

 

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