News Releases

Opal® Apples Go from Lunch Bag to Swag Bag on Hollywood’s Biggest Night

BY: Adam Brady | DATE: February 27, 2017

YAKIMA, Wash., February 27, 2017 - Opal®, the highly-acclaimed apple creating a frenzy in the category, were ready for their close-up on Hollywood's biggest night. The distinctive yellow apples with a sweet, tangy crunch and natural non-browning superpower are a part of this year's "Everyone Wins" Nominee Gift Bags, given to Oscar® nominees in the major acting and directing categories. But as fans of the non-browning and Non-GMO apple know, you don't have to be an award winner to bring home this particular prize - Opal apples are available through June. 

How are Opal apples able to steal the spotlight? "Their star power is the way they won't brown after cutting," said Chuck Zeutenhorst, general manager of FirstFruits Marketing, the exclusive North American distributor of Opal apples. "Opal apples possess a naturally slow oxidation rate, so these Washington State-grown non-GMO apples won't brown after slicing. That makes them a perfect lunch snack and a superior choice for salads and party plates calling for pre-sliced apples." 

Every year, the "Everyone Wins" Nominee Gift Bags get plenty of buzz in the media because of their mix of quirky and indulgent items. This year's recipients will enjoy a sample box of Opal apples and a gift certificate they can redeem for an annual supply of Opals delivered monthly while they're in season.

Available in both conventional and organic varieties, Opals are known for their distinctive crunch, sweet yet tangy flavor and natural resistance to oxidation - making them the perfect apple for snacking, lunchboxes and fresh spring recipes.

For more information, please contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill.  Learn more about Opal apples at

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About FirstFruits Marketing of Washington

FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit

About Opal Apple

Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.

About the "Everyone Wins" Nominee Gift Bags

The "Everyone Wins" Nominee Gift Bags are NOT affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse, or provide these gift bags. Neither the Academy nor Distinctive Assets, sponsors of the gift bags, want there to be any association between the "Everyone Wins" Gift Bags and the OSCARS® or the Academy.

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