Opal® Apples Go from Lunch Bag to Swag Bag on Hollywood’s Biggest Night
YAKIMA, Wash., February 27,
2017 - Opal®, the highly-acclaimed apple
creating a frenzy in the category, were ready for their
close-up on Hollywood's biggest night. The distinctive yellow
apples with a sweet, tangy crunch and natural non-browning
superpower are a part of this year's "Everyone Wins" Nominee Gift
Bags, given to Oscar® nominees in the major acting and directing
categories. But as fans of the non-browning and Non-GMO apple know,
you don't have to be an award winner to bring home this particular
prize - Opal apples are available through June.
How are Opal apples able to steal the spotlight? "Their star
power is the way they won't brown after cutting," said Chuck
Zeutenhorst, general manager of FirstFruits Marketing, the
exclusive North American distributor of Opal apples. "Opal apples
possess a naturally slow oxidation rate, so these Washington
State-grown non-GMO apples won't brown after slicing. That makes
them a perfect lunch snack and a superior choice for salads and
party plates calling for pre-sliced apples."
Every year, the "Everyone Wins" Nominee Gift Bags get plenty of
buzz in the media because of their mix of quirky and indulgent
items. This year's recipients will enjoy a sample box of Opal
apples and a gift certificate they can redeem for an annual supply
of Opals delivered monthly while they're in season.
Available in both conventional and organic varieties, Opals are
known for their distinctive crunch, sweet yet tangy flavor and
natural resistance to oxidation - making them the perfect apple for
snacking, lunchboxes and fresh spring recipes.
For more information, please contact East Coast Regional
Jackson or West Coast Regional Marketer Tim Corkill. Learn
more about Opal apples at www.opalapples.com.
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FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by Ralph and Cheryl Broetje. Their growers share a commitment
to producing high quality fruit while balancing the demands of
purpose, people, planet and profit so that a portion of profits can
be donated to non-profit missions supporting the underserved. For
more Information, visit www.firstfruits.com.
Opal apple is known as the apple with a purpose. Grown only in
Washington by Broetje Orchards, this Golden Delicious-Topaz cross
apple variety was introduced by FirstFruits Marketing in 2010 to
wide consumer and media acclaim. Its distinctive color, flavor and
texture are not the only qualities that make this product unique:
Opal apple was created to make a difference in communities across
the nation. Every year, FirstFruits Marketing donates a percentage
of sales of every case of apples to worthy organizations that
address issues like hunger, food safety, sustainability and the
environment. UEB 32642 variety apples are grown exclusively by
Broetje Orchards and distributed under the OPAL® brand name by
FirstFruits Marketing in North America.
"Everyone Wins" Nominee Gift Bags
The "Everyone Wins" Nominee Gift Bags are NOT affiliated in any
way with the OSCARS® or the Academy of Motion Picture Arts &
Sciences. A.M.P.A.S. does not award, sponsor, endorse, or provide
these gift bags. Neither the Academy nor Distinctive Assets,
sponsors of the gift bags, want there to be any association between
the "Everyone Wins" Gift Bags and the OSCARS® or the Academy.