FirstFruits Marketing Launches Take a Bite Out of Hunger™ 2015
YAKIMA, Wash., January 20, 2015- January marks the launch of
FirstFruits Marketing's annual Take a Bite Out of Hunger™ program
at select retailers. Approximately 1 million pounds of fresh apples
have been donated to local food banks in the name of the
participating retailers since the program started in 2010.
FirstFruits Marketing created Take a Bite Out of Hunger™ with
the goal of helping feed the underserved while bringing attention
to the problem of food insecurity in the United States. This is the
fifth year that FirstFruits Marketing has partnered to make fresh
apple donations in a retailer's name to local food banks with the
retailer contributing the cost of freight.
"This program continues to get stronger each year," remarked
Dennis Jackson, category manager of FirstFruits of Washington. "We
are pleased to work with our retail partners to make these
donations happen in the local trade areas, and feedback from the
food banks has been overwhelmingly appreciative."
Retailers participating in the program this year include Dave's
Marketplace, Grocery Outlet, Roundy's, A&P/Pathmark, United
Supermarkets, Ahold, Harveys, Charlie's Produce and Stater
Brothers. Last year over 200,000 pounds of fresh apples were
donated in the retailers' names to food banks of their designation
in local trade areas.
The Take a Bite Out of Hunger™ program provides full retail
support with campaign themed polybags and merchandisers, point of
sale cards and ad slicks. A quick response (QR) code on collateral
links to a video about hunger. At the conclusion of the program
local press is invited to cover the food bank donations.
The problem of hunger isn't just about being hungry. It's about
food insecurity, or not having regular access to safe, affordable
and nutritious foods. As of 2010, 15% of all U.S. households
were food-insecure; 33% of those were children, 96% reported that
the food they bought just did not last and they did not have money
to get more, and 94% reported that they could not afford to eat
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to producing
high quality fruit while balancing the demands of purpose, people,
planet and profit so that a portion of profits can be donated to
non-profit missions supporting the underserved. For more
Information, visit www.firstfruits.com