Opal® Apple “Youth Make a Difference” Starts 2015 with a Bang!
YAKIMA, Wash. - January 5, 2015- FirstFruits Marketing,
growers of the widely acclaimed Opal® apple, is seeking
applications from nonprofit organizations to benefit from 2014-2015
Opal sales as part of the "Youth Make a Difference" Initiative, a
campaign designed to provide financial support to causes led by
youth ages 6 to 25.
For the third consecutive year, the incredible demand for Opal
apple has allowed FirstFruits Marketing to allocate funds for
youth-led initiatives that address issues in food security,
nutrition, agriculture, food politics or food education. Non-profit
organizations and school-based entities can apply for funding,
totaling approximately $150,000, at opalapples.com
from January 6 until February 28, 2015. In 2014, FirstFruits
distributed $75,000 in Youth Make a Difference grants.
"Many children experience hunger, malnutrition or obesity, but
very few understand where their food is sourced or how it is
grown," said Suzanne Broetje, executive director, Vista Hermosa
Foundation, Broetje Orchards. "With the Youth Make a Difference
campaign, we hope to inspire the next generation to make a real
difference in their communities on issues like hunger and healthy
eating, the politics of food distribution, and the importance of
FirstFruits will evaluate all 2015 Youth Make a Difference
applicants against a set of criteria before posting finalists at opalapples.com. Beginning May
4, 2015 consumers are invited to visit the website and vote for
their favorite initiatives. In July, FirstFruits plans to award
funding to multiple youth-led charities based on consumer votes and
consistency with criteria. Criteria, nomination guidelines and
funding details are available online.
About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to producing
high quality fruit while balancing the demands of purpose, people,
planet and profit so that a portion of profits can be donated to
non-profit missions supporting the underserved. For more
Information, visit www.firstfruits.com.
About Opal Apple
Opal apple is known as the apple with a purpose. Grown only in
Washington, this Golden Delicious-Topaz cross apple variety was
introduced by FirstFruits Marketing in 2010 to wide consumer and
media acclaim. Its distinctive color, flavor and texture are not
the only qualities that make this product unique: Opal apple was
created to make a difference in communities across the nation.
Every year, FirstFruits Marketing donates a percentage of sales of
every case of apples to worthy organizations that address issues
like hunger, food safety, sustainability and the environment.
UEB 32642 variety apples are grown exclusively by Broetje Orchards
and distributed under the OPAL® brand name by First Fruits
Marketing in North America.