WP Rawl Expands Its Greens Production Lines
WP Rawl Expands Its Greens
January 20, 2015; Pelion, S.C.:WP Rawl, in a continued
commitment to growing the leafy greens category, is looking to the
future with a complete upgrade of its greens' production lines.
In 2014, WP Rawl began upgrading the lines responsible for leafy
greens processing at its Pelion, S.C. headquarters. The updates
will increase the company's capacity-almost doubling its current
As the company prides itself with high food safety standards,
one of the compelling reasons for initiating the update was
continued excellence in compliance with the latest standards. With
the expansion also comes more business growth potential and higher
The newly installed production lines feature the most current
and up to date processing in the fresh-cut industry. These
production lines are designed for optimum production while ensuring
the maximum in food safety and quality fresh product for their
customers. Although the fresh industry allows for a single wash
process, WP Rawl demanded two. The two-step wash process and fresh
water rinse prior to drying and packaging ensure that only the
nutrients, flavor and the color Mother Nature intended are being
placed in packages without compromise. All of this thorough washing
and processing is delivered gently without damage to the leaf
structure, ensuring the freshest product on the market with the
highest consideration to food safety.
"Everything we do at WP Rawl, we do with the consumer in mind,"
says Jim Zurbey, director of plant operations at WP Rawl. "Our
overall efficiency and product quality will benefit from this
state-of-the art revamp, which ultimately benefits our customers
and the end consumer."
The updates will help WP Rawl's lines run at a higher
efficiency, allowing for increased production, and are expected to
be completed over the next few months. Business continues as usual
during the revamp.
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm
which has grown to become a grower/shipper/processor, specializing
in year round bulk and value-added leafy greens and vegetables in
the Rawl®, Nature's Greens®, Palmetto
Gardens® and Versatile Veggies® brands. In 2015, the company will
celebrate its 90th anniversary.