Opal® Apple’s Youth Make a Difference Kicks Off this Month
YAKIMA, Wash. - January 12, 2016- FirstFruits Marketing, growers
of the widely acclaimed Opal® apple, is seeking applications from
nonprofit organizations to benefit from Opal sales as part of the
Youth Make a Difference initiative, a campaign designed to provide
financial support to causes led by youth ages 6 to 25.
For the fourth consecutive year, the incredible demand for Opal
apples has allowed FirstFruits Marketing to allocate funds for
youth-led initiatives that address issues in food security,
nutrition, agriculture, food politics or food education. Non-profit
organizations and school-based entities can apply for funding,
totaling approximately $75,000, at www.opalapples.com now until
February 27, 2016. The program has granted more than $200,000 since
"The Youth Make a Difference campaign aims to inspire the next
generation to make a real difference in their communities on issues
such as hunger and healthy eating, the politics of food
distribution, and the importance of community service," said
Suzanne Broetje, executive director, Vista Hermosa Foundation,
Broetje Orchards. "It's important for us to support organizations
that are making a difference, as this brings us one step closer to
addressing the most important issues of our time."
FirstFruits will evaluate all 2016 Youth Make a Difference
applicants against a set of criteria before posting finalists at
opalapples.com. Beginning April 13, 2016, consumers are invited to
visit the website and vote for their favorite initiatives. In July,
FirstFruits plans to award funding to multiple youth-led charities
based on consumer votes and consistency with criteria. The
criteria, nomination guidelines, and funding details can be found
About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to producing
high quality fruit while balancing the demands of purpose, people,
planet and profit so that a portion of profits can be donated to
non-profit missions supporting the underserved. For more
Information, visit www.firstfruits.com.
About Opal Apple
Opal apple is known as the apple with a purpose. Grown only in
Washington, this Golden Delicious-Topaz cross apple variety was
introduced by FirstFruits Marketing in 2010 to wide consumer and
media acclaim. Its distinctive color, flavor and texture are not
the only qualities that make this product unique: Opal apple was
created to make a difference in communities across the nation.
Every year, FirstFruits Marketing donates a percentage of sales of
every case of apples to worthy organizations that address issues
like hunger, food safety, sustainability and the environment.
UEB 32642 variety apples are grown exclusively by Broetje Orchards
and distributed under the OPAL® brand name by First Fruits
Marketing in North America.