WP Rawl Announces New Item – Seasonal Harvest
January 4, 2016; Pelion, S.C.: WP Rawl, the premier grower,
processor and shipper of leafy greens in the U.S. has launched a
new kale item in time for the holidays. Nature's Greens®
Seasonal Harvest, "a delightful blend of craft kale greens," is
bound to please even the pickiest of palates due to its mild flavor
and soft leaves.
Seasonal Harvest features a beautiful contrast of green and
purple and white kale leaves, something not widely seen before and
lives in a vibrant royal purple bag. The new addition complements
the existing items under the Nature's Greens set.
The name says it all: Seasonal Harvest is only available
seasonally and for a limited time, from November through March and
thus consumers will want to grab it when they see it.
"We are particularly excited about this item because it is the
answer for those people who might not have tried kale yet or have
been scared to do so," said Ashley Rawl, vice president of sales,
marketing and product development. "Due to its mild taste and soft
texture, we believe consumers will respond well to it."
Seasonal Harvest is now available at select retailers
About WP Rawl
Dating back to 1925, WP Rawl is a fourth generation family farm
which has grown to become a grower/shipper/processor, specializing
in year-round bulk and value-added leafy greens and vegetables in
the Rawl®, Nature's Greens®, Palmetto
Gardens® and Versatile Veggies® brands. In 2015, the
company is celebrating its 90th anniversary.