News Releases

LoBue Citrus' Heritage Reserve Navel Oranges Return Earlier Than Ever to Retail Stores

BY: Naba Bakar | DATE: January 16, 2017
Email: naba@goldensunmarketing.com

LINDSAY, Calif.; January 16, 2017, -LoBue Citrus, a fourth-generation full-service grower, shipper and packer of citrus products, is excited to announce an early release date for their Heritage Reserve Navel Oranges. Packed with a unique sugar and acid balance that creates a distinctive old-fashioned flavor, consumers can expect these flavorful citrus beauties to hit produce aisles mid-January.

As Heritage Reserve Navel oranges head toward their seventh season of market availability, the brand faces a tremendous increase in demand and retail growth. Consumers responded very positively to Heritage Reserve Navel oranges last season, with participating retailers experiencing a substantial boost in their navel category. With a mid-January release this season, retail growth is sure to continue throughout the season.

"We are extremely excited to start our navel season over two weeks early this year," states Joe LoBue, vice president of sales at Lobue Citrus. "We believe we have a great crop in our hands, and we attribute this success to our growers' commitment to keep the original groves productive for over 100 years."

Heritage Reserve Navel oranges are grown within a sub-section of California's renowned Central Valley citrus-growing region. These gorgeous groves were first planted between 1898 and 1960, with the original Washington-variety budwood and have not been replanted since. Two critical factors account for the sustained productivity of the groves: a micro-climate featuring sandy soils unique to the growing region and decades of consistent farming practices by LoBue Citrus growers aimed at nurturing optimal flavor.

The Heritage Reserve Navel Oranges program is fully supported at retail with high-graphic packaging, point-of-sale materials and merchandising bins. A consumer-targeted digital campaign includes blogger partnerships, prepared social media content and a free downloadable e-cookbook available on the Heritage Reserve Facebook page (www.facebook.com/lobue).  

LoBue Citrus' Heritage Reserve Navel oranges will be available for a limited time from mid-January to May. For more information, please visit https://www.lobuecitrus.com. 

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About LoBue Citrus

Founded in 1934, LoBue Citrus is a fourth-generation full-service grower, packer, and shipper of California and import citrus. We contract with growers to harvest, grade, package, and/or market a wide variety of citrus products-including navel oranges, super nova mandarins, moro blood oranges, lemons, minneolas, cara cara's and grapefruits. Vertically integrated, LoBue has direct experience in every aspect of the supply chain, enabling it to offer products of unparalleled flavor, quality and value.

 
 
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