News Releases

WP Rawl Gives Facelift to Nature’s Greens Savory Selections Set

BY: Jen Velasquez | DATE: July 15, 2015

July 15, 2015; Pelion, S.C.:WP Rawl, the premier grower, processor and shipper of leafy greens in the U.S. has revamped its Nature's Greens Savory Selections line, which it first introduced in 2012. Savory Selections is a set of unique, ready to eat products, which can be prepared in two convenient ways: as a stovetop sauté or in the microwave and is available at retailers nationwide.

Stemming from consumer research as well as retailer demand, the company is launching three new blends of greens to replace existing flavors: Brussels sprouts & bok choy, chard & kale and collard & kale, all with bacon sriracha sauce. Retailers across the country are now carrying the three new flavors.

Along with the flavor change, packaging also got a facelift. The new items come in high-impact quality packaging with a contemporary and bright design. They kept the convenience factor of the original items.

WP Rawl prides itself in listening to demand, both from its retail customers and from consumers. The product development team is constantly looking to stay ahead of trends as taste buds and generations continue to evolve.

"Gone are the days when greens were prepared in one traditional way," said Ashley Rawl, vice president of sales, marketing and product development. "Not only are consumers looking for healthy options, they are also looking for variety. We will continue developing quality products which consumers seek."

All three new Nature's Greens Savory Selections items are available now in 10 ounce bags.

About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm which has grown to become a grower/shipper/processor, specializing in year-round bulk and value-added leafy greens and vegetables in the Rawl®, Nature's Greens®, Palmetto Gardens® and Versatile Veggies® brands. In 2015, the company is celebrating its 90th anniversary.


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