WP Rawl Gives Facelift to Nature’s Greens Savory Selections Set
July 15, 2015; Pelion, S.C.:WP Rawl, the premier grower,
processor and shipper of leafy greens in the U.S. has revamped its
Nature's Greens Savory Selections line, which it first introduced
in 2012. Savory Selections is a set of unique, ready to eat
products, which can be prepared in two convenient ways: as a
stovetop sauté or in the microwave and is available at retailers
Stemming from consumer research as well as retailer demand, the
company is launching three new blends of greens to replace existing
flavors: Brussels sprouts & bok choy, chard & kale and
collard & kale, all with bacon sriracha sauce. Retailers across
the country are now carrying the three new flavors.
Along with the flavor change, packaging also got a facelift. The
new items come in high-impact quality packaging with a contemporary
and bright design. They kept the convenience factor of the original
WP Rawl prides itself in listening to demand, both from its
retail customers and from consumers. The product development team
is constantly looking to stay ahead of trends as taste buds and
generations continue to evolve.
"Gone are the days when greens were prepared in one traditional
way," said Ashley Rawl, vice president of sales, marketing and
product development. "Not only are consumers looking for healthy
options, they are also looking for variety. We will continue
developing quality products which consumers seek."
All three new Nature's Greens Savory Selections items are
available now in 10 ounce bags.
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm
which has grown to become a grower/shipper/processor, specializing
in year-round bulk and value-added leafy greens and vegetables in
the Rawl®, Nature's Greens®, Palmetto
Gardens® and Versatile Veggies® brands. In 2015, the company is
celebrating its 90th anniversary.