Opal® Apple Ends Wildly Successful Season With Increased Sales And Volume
YAKIMA, Wash. - June 29, 2015- Opal® apple is closing out its
fifth season which has been a success with sales and volume
increases in the double digits.
Opal has gained momentum nationally and saw a year-over-year
sales dollar increase of 65% and a volume increase of 85% during
the season. Same-store sales increased in volume with
consumers buying more Opal with a longer availability. The popular
apple also gained new retail customers which helped to increase the
consumer base. Additionally the brand invested in raising consumer
awareness, reaching over 1.1 million people through a robust
marketing campaign which included sampling, events, and word of
"We're delighted with the success of Opal apple this
season. Everything we're doing is coming together as a whole
from our consumer promotions to our retail partnerships," says
Keith Mathews, CEO of FirstFruits Marketing of Washington.
"We're looking forward to another great season!"
Grown in Washington by Broetje Orchards, Opal apples are sold
exclusively in North America by FirstFruits Marketing. This cross
between Topaz and Golden Delicious stands out on the shelf with its
lovely yellow color and great taste. Sweet to start with a
tart finish, Opal has a satisfying amount of crunch in each bite.
And to the delight of consumers, Opal is non-GMO and naturally
resists browning after slicing. Available in limited
quantities, Opal made its first appearance this season in
November. More information about Opal apples can be found at
About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to producing
high-quality fruit while balancing the demands of purpose, people,
planet, and profit so that a portion of profits can be donated to
non-profit missions supporting the underserved. For more
Information, visit www.firstfruits.com.
About Opal Apple
Opal® apple is known as the apple with a purpose. Grown only in
Washington by Broetje Orchards, this Golden Delicious-Topaz cross
apple variety was introduced by FirstFruits Marketing in 2010 to
wide consumer and media acclaim. Its distinctive color, flavor and
texture are not the only qualities that make this product unique:
Opal apple was created to make a difference in communities across
the nation. Every year, FirstFruits Marketing donates a percentage
of sales of every case of apples to worthy organizations that
address issues like hunger, food safety, sustainability, and the
environment. UEB 32642 variety apples are grown exclusively
by Broetje Orchards and distributed under the OPAL® brand name by
First Fruits Marketing in North America.