Tasteful Selections Launches #RescuedMoments Campaign
Tasteful Selections™ inspires consumers to rescue moments and
spend more quality time with family by creating delicious
time-saving recipes with useful cooking tips. Now through
September, the brand will activate the promotion in stores and
online to create more #RescuedMoments.
The campaign focuses on promoting Tasteful Selections' unique
product attributes of quick cook times, fantastic flavors, and
consistent quality in every bag. At point of sale, retailers will
display Tasteful Selections bins with #RescuedMoments recipe tear
pads. Retail stores in select markets will feature brand
ambassadors engaging with shoppers through product information,
coupons, recipe cards and more.
Online, Tasteful Selections' chef partners are endorsing the
campaign. Michelin Star Chef Joey Elenterio and kid-Chef Jack
Witherspoon are featured in 12 upcoming recipe and tip videos
hosted on TastefulSelections.com/RescuedMoments.
The page is a resource for inspiration and monthly
meal planning calendars which will incorporate content from
food and mommy bloggers. The blog partners will further promote
#RescuedMoments on their blog and social media.
Tasteful Selections tops off the campaign with a sweepstakes and
several giveaways on social media. The grand prize winner of the
#RescuedMoments Sweepstakes will win a trip to Chef Elenterio's new
restaurant, Cadence, in San Francisco. Two additional winners will
receive kitchen cookware to help rescue moments. Consumers can also
engage with the brand or blog partners on social media for the
chance to win #RescuedMoments prizes.
The campaign will reach consumers across the country through
online and mobile advertisements.
Grown year-round in the Bakersfield, California area, Tasteful
Selections' unique varieties are simply amazing guaranteed and
available at more than 10,000 retail stores nationwide. For store
locations, recipes and more, visit TastefulSelections.com.