WP Rawl Unveils New Website
June 30, 2015; Pelion, SC: WP Rawl, the premier grower,
processor and shipper of leafy greens in the U.S., announces the
completion of the newly renovated www.rawl.net. The vibrant,
recipe-centric website features new and improved functionality and
The design was created with consumer research and user feedback
in mind. WP Rawl also wanted to showcase its' extensive
conventional and organic offerings as product development is an
integral part of the company's efforts for all Nature's Greens,
Versatile Veggies and Rawl lines.
Thanks to the revamp, the new website is not only visually
appealing; it has improved navigation and search functionality for
recipes. The mobile-friendly website highlights products with
beautiful photography and the recipes are easily searchable with
social sharing functionality. Other updates include improved search
engine optimization capabilities and a new content management
system. Additionally, the site offers easier access to the
company's monthly newsletter,The Leaflet.
"We are very pleased with our new website," said Ashley Rawl,
vice president of sales, marketing and product development. "We
realized that if we wanted to continue as a leader in the category,
we needed a better platform from which to offer our recipes and
products to consumers. We had the recipes and the products, but now
we have that platform to showcase both of which we are proud."
As the company celebrates their 90th anniversary in
2015, it is equally important to them to honor their past as well
as look into the future. The new website will help WP Rawl feature
products and brand partners, such as Monique Coleman and the "Eat
Mo Greens" campaign that runs through fall 2015.
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm
which has grown to become a grower/shipper/processor, specializing
in year round bulk and value-added leafy greens and vegetables in
the Rawl®, Nature's Greens®, Palmetto
Gardens® and Versatile Veggies® brands. In 2015, the company is
celebrating its 90th anniversary.