Wholesale Produce Supply Introduces New Brand with a Heart
Minneapolis, Minn. - June 13, 2016 -Wholesale Produce
Supply, one of the largest wholesale distributors of fresh produce
in the Upper Midwest, announces its newest brand to debut at retail
this summer, Nora and Ashley's. The brand will roll out four new
items at their United Fresh booth, #1221.
Nora and Ashley's products are locally made, locally grown
when in season, and always give back to the community. The brand is
created around two fictitious millennial sisters who grew up on
Loon Lake Farm in Northeast Minnesota and started a business that
provides quality, good-for-you products that give back.
Nora and Ashley's products will be featured in the produce
section among other fresh products. The new items will be offered
in clear, square plastic tubs, allowing good visibility of product
and long shelf-life. After the initial roll out, Nora and Ashley's
will introduce new items as part of its second phase.
The Nora and Ashley's brand has two main focuses: giving
back to the community and providing convenient and nutritious
products. For every package sold, Nora and Ashley's will make a
donation to local hunger-related charities in the communities where
its products are sold.
"Giving back to the community has always been important to
our company so we decided to develop a brand that puts that at its
forefront," said Reed Sibet, vice president of sales &
marketing/retail at Wholesale Produce Supply. "We hope consumers
will support Nora and Ashley's as a brand to which they can
The items will officially launch at United Fresh in
Chicago on June 20. Wholesale Produce Supply's booth will feature
the new Nora and Ashley's packaging and will sample the brand's new
products. Wholesale Produce Supply is now accepting retail orders
of Nora and Ashley's products, which will be available in stores by
the end of June.
About Wholesale Produce Supply:
Since 1964, Wholesale Produce Supply has been one of the largest
distributors of fresh produce in the Midwest. Wholesale specializes
in tomatoes, potatoes and onions, as well as a wide variety of
fresh cut fruits and vegetables.