News Releases

Wholesale Produce Supply Introduces New Brand with a Heart

BY: Pamela Brinkmoeller | DATE: June 13, 2016

 Minneapolis, Minn. - June 13, 2016 -Wholesale Produce Supply, one of the largest wholesale distributors of fresh produce in the Upper Midwest, announces its newest brand to debut at retail this summer, Nora and Ashley's. The brand will roll out four new items at their United Fresh booth, #1221.

 Nora and Ashley's products are locally made, locally grown when in season, and always give back to the community. The brand is created around two fictitious millennial sisters who grew up on Loon Lake Farm in Northeast Minnesota and started a business that provides quality, good-for-you products that give back.

 Nora and Ashley's products will be featured in the produce section among other fresh products. The new items will be offered in clear, square plastic tubs, allowing good visibility of product and long shelf-life. After the initial roll out, Nora and Ashley's will introduce new items as part of its second phase.

 The Nora and Ashley's brand has two main focuses: giving back to the community and providing convenient and nutritious products. For every package sold, Nora and Ashley's will make a donation to local hunger-related charities in the communities where its products are sold.

 "Giving back to the community has always been important to our company so we decided to develop a brand that puts that at its forefront," said Reed Sibet, vice president of sales & marketing/retail at Wholesale Produce Supply. "We hope consumers will support Nora and Ashley's as a brand to which they can relate."

 The items will officially launch at United Fresh in Chicago on June 20. Wholesale Produce Supply's booth will feature the new Nora and Ashley's packaging and will sample the brand's new products. Wholesale Produce Supply is now accepting retail orders of Nora and Ashley's products, which will be available in stores by the end of June. 



 About Wholesale Produce Supply:

Since 1964, Wholesale Produce Supply has been one of the largest distributors of fresh produce in the Midwest. Wholesale specializes in tomatoes, potatoes and onions, as well as a wide variety of fresh cut fruits and vegetables.

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