News Releases

AMAIZE™ An Extremely Rare Breed of Sweet Corn Returns This Summer

BY: Ashley Pierce | DATE: June 28, 2017
Email: ashley@goldensunmarketing.com

CALDWELL, ID (June 28, 2017)- Amaize™ Sweet Corn, the extremely rare white sweet corn known for its incredible sweetness and perfect crunch, returns after receiving a phenomenal consumer response in 2016 with fans calling it "the best sweet corn ever!" Amaize will be available for a limited time this summer, exclusively at select retailers across the US and Canada.

 Amaize was discovered in 1989 by two breeders at Crookham Company, George Crookham and Bruce Hobdey.  The pair began working on perfecting the taste and texture of Amaize after experiencing a type of corn with a pop and crunch that differentiated itself from the textures of other corns. Using non-GMO breeding methods, Crookham and Hobdey perfected Amaize after 23 years and 10,000 variations of testing. 

 "Amaize truly is our best product and continues to win consumers over every season," said George Crookham, CEO of Crookham Company. "We are excited to enter into another great season, and are confident we will provide our customers with the best sweet corn ever."

 Since Amaize's introduction, the program has grown significantly to include additional participating retail locations each year. Amaize is supported at retail this year with an extensive marketing program including point of sale signage, in-store demos, blogger outreach and a public relations campaign featuring George Crookham himself visiting select retailers and making local media appearances.

 Arriving just in time for the summer, the sweet and crunchy Amaize Sweet Corn is now available for a limited time at select retailers and is sold exclusively in select stores and markets. For retailer locations and recipes, visit www.AmaizeSweetCorn.com.

 

About Crookham Company Sweet Corn Breeders

Crookham is a premier and innovative breeding company based along the Snake River in Idaho with a longstanding reputation of excellence. This breeder is a multi-generational business that has been thriving since its inception in 1911. Over 100 years later, Crookham continues to be the leader in sweet corn, corn, onions and popcorn, and is the oldest and largest sweet corn breeder within the United States. www.crookham.com

 
 
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