News Releases

KALETTES™ Launches New Digital Marketing Strategy with Eye Catching Graphics

BY: Naba Bakar | DATE: June 26, 2017

SANTA MARIA, CALIF., Jun 26, 2017- Kalettes™, the first new vegetable in over a decade, is targeting consumers in the Southeastern United States with a comprehensive digital advertising strategy to build greater brand awareness. Highly targeted ads on Facebook are combined with public relations, eye catching social media posts and social influencer content to create a layering effect to reach consumers through multiple touchpoints at once. 

 Consumer awareness of Kalettes continues to see tremendous momentum in both the retail and foodservice worlds, showing up more and more frequently on menus across the country. Since its introduction in 2014, this versatile vegetable has been featured on the Rachel Ray Show and in Time Magazine. Time Magazine referred to Kalettes as the 'brand new veggie everyone should know about'. The digital strategy aims to increase awareness, continues to build the fan base and feed the media buzz for this trendy new vegetable.

 "Kalettes are gaining so much traction across the country and, we are incredibly happy with the initial response we have gotten from consumers," said Kraig Kuykendall, sales manager of Tozer Seeds America, the company behind Kalettes.  "Our goal is to connect with consumers and demonstrate what an incredible new product we have to offer and how versatile it truly is."

 Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England.  The kale and Brussels sprouts hybrid offers a fresh fusion of sweet and nutty flavors, combining the best traits of each of its parent vegetables.  Kalettes are not genetically modified and were developed by cross-pollinating Brussels sprouts with kale through traditional methods. 

 Tozer Seeds has exclusive marketing agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable. The companies who have entered into the marketing agreement with Tozer for Kalettes are 4Earth Farms, Classic Salads and Ocean Mist Farms.  As part of the agreement, Kalettes seeds are sold by Johnny's Selected Seeds to small farmers and home growers.

 Kalettes are currently available through several retailers and many food service distributors. For more information on Kalettes, including recipes, visit For updates on what the vegetable is up to, like them on Facebook or follow them on Twitter, Pinterest and Instagram


About Tozer Seeds America

Tozer Seeds America is the U.S. branch of Tozer Seeds, the largest independent and family-owned vegetable breeding company in the U.K.  Tozer Seeds specializes in breeding, production and distribution of quality vegetable seed and is behind the brand-new kale and Brussels sprouts hybrid vegetable Kalettes.  Tozer Seeds America opened in 2008 and is located in Santa Maria, California

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