News Releases

Opal® Partners with Food and Family Influencers to Drive Delicious Connections

BY: Adam Brady | DATE: June 20, 2017

Yakima, Wash., June 20, 2017 - Opal®, the highly-acclaimed apple creating a frenzy in the category, partnered with a group of leading food and family influencers during the 2016-2017 season as a part of a national marketing campaign aimed at encouraging parents to help kids eat healthier by incorporating Opals into their snacks and lunchboxes.

Influencers including food bloggers in major markets throughout the country highlighted and emphasized Opal's natural non-browning quality which makes it a perfect option to pack in lunchboxes, top off salads and create delicious, healthy snacks.

The campaign produced a strong response generating more than 2 million impressions on various social media platforms throughout the campaign. While Opal's season has ended, followers of the partner social influencers continue to pin, tweet, post and share content.

"We're beyond excited to collaborate with some of the country's leading food bloggers. Social Influencers really resonate with our brand's audience," said Chuck Zeutenhorst, general manager of FirstFruits Marketing of Washington. "These partnerships continue to provide meaningful engagement and help drive organic brand awareness."

Elements of Opal's campaign include easy lunchbox recipes, product giveaways and a series of videos including one from food blogger Amanda Pa of Heartbeet Kitchen that demonstrates Opal's natural non-browning superpower.

For more information about Opal's comprehensive marketing plan, please contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill.  Learn more about Opal apples at

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About FirstFruits Marketing of Washington

FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit


About Opal Apple

Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.

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