Opal® Apple Sets New Records in its Fifth Season
YAKIMA, Wash. - March 12, 2015 - Opal® apple is experiencing a
record-breaking fifth season reaching record highs in volume,
number of retailers and consumer reach.
Opal achieved a high record in weekly volume after delivering
over 1 million pounds of fresh Opals to retailers across the U.S.
and Canada in the 7-day shipping period ending March 8, 2015.
Season-to-date, the average weekly volume is running 28% higher
compared to last season. Also, the number of retailers in the Opal
program has reached record highs with 85% of the top retailers in
the U.S. and Canada carrying Opals for their consumers. In
addition, Opal has seen a jump in consumer reach after executing a
robust marketing campaign reaching over 1.1 million people.
"We're having a great Opal season with tremendous momentum.
Consumers are telling us how much they love the apple, retailers
are having great pull-throughs and consequently, we're experiencing
record shipments," says Keith Mathews, CEO of FirstFruits Marketing
of Washington. "We're so honored to have solid retail relationships
to help us sell through nearly 1 million pounds of Opals in one
week. Without their support, we could not get Opals to
Grown in Washington by Broetje Orchards, Opal apples are sold
exclusively in North America by FirstFruits Marketing. This cross
between Topaz and Golden Delicious stands out on the shelf with its
lovely yellow color and great taste. Sweet to start with a tart
finish, Opal has a satisfying amount of crunch in each bite. And to
the delight of consumers, Opal is non-GMO and naturally resists
browning after slicing. Available in limited quantities, Opal made
its first appearance this season in November and is expected to run
through April. More information about Opal apples can be found at
About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by growers. These growers share a commitment to producing
high quality fruit while balancing the demands of purpose, people,
planet and profit so that a portion of profits can be donated to
non-profit missions supporting the underserved. For more
Information, visit www.firstfruits.com.
About Opal Apple
Opal® apple is known as the apple with a purpose. Grown only in
Washington, this Golden Delicious-Topaz cross apple variety was
introduced by FirstFruits Marketing in 2010 to wide consumer and
media acclaim. Its distinctive color, flavor and texture are not
the only qualities that make this product unique: Opal apple was
created to make a difference in communities across the nation.
Every year, FirstFruits Marketing donates a percentage of sales of
every case of apples to worthy organizations that address issues
like hunger, food safety, sustainability and the environment. UEB
32642 variety apples are grown exclusively by Broetje Orchards and
distributed under the OPAL® brand name by First Fruits Marketing in