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WP Rawl Releases New Consumer Videos: Getting Back to Fresh with Life Hacks

BY: Jennifer Velasquez | DATE: March 01, 2016

March 1, 2016; Pelion, S.C.:WP Rawl, the premier grower, processor and shipper of leafy greens, has developed a series of quick fix videos aimed to entertain and solve meal prep and kitchen challenges for consumers.

Helping consumers take the guesswork out of eating a balanced and fresh diet, these videos are a part of the Nature's Greens® Back to Fresh: Make Your Plate Green in 2016 campaign. This featured content demonstrates the "lighter side of greens" while sharing useful solutions for some of the most common hurdles consumers face in the kitchen. 

 "As we developed this year's campaign, we began talking about small things we do without thinking that make our time in the kitchen just a little easier, whether while prepping, cooking or storing" said Ashley Rawl, vice president of sales, marketing and product development. "Part of our commitment as leader in the category is to make the consumer's cooking experience better.  We hope these videos will bring those 'ah ha' moments to them, along with a smile or a chuckle while we are at it."

The video concepts were developed in the WP Rawl test kitchen and include topics such as massaging kale for tenderness, properly storing greens to avoid unnecessary waste, and swapping everyday foods with healthier options.

"We think our 'Eat this, not that' video will particularly resonate with consumers. Our goal was to be entertaining and yet share a great message too.  One video poked fun at a guy making some eating choices that might not be the healthiest, and of course a girl comes in and tells him what to do," said Christine Jackson, executive assistant, marketing and product development. "We want to show that eating greens and getting back to fresh can be fun."

Back to Fresh: Make Your Plate Green in 2016 videos are available on WP Rawl's YouTube channel and can be accessed through their homepage   

About WP Rawl
Dating back to 1925, WP Rawl is a fourth generation family farm which has grown to become a grower/shipper/processor, specializing in year-round bulk and value-added leafy greens and vegetables in the Rawl®, Nature's Greens®, Palmetto Gardens® and Versatile Veggies® brands. In 2015, the company is celebrating its 90th anniversary.



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