Hugh Branch Rebrands with New Name and Logo
The company formerly known as Hugh H. Branch, Inc. announces a
new trade-facing name, Branch: A Family of Farms and its shortened
The South Bay, Fla. based company makes this change in an effort
to be more encompassing of its long-withstanding network of famers
and tell their rich history. The company wishes to not just call
out its founder, Hugh Branch, but also all the farmers that have
made up this operation from the beginning.
Many of the Branch farmers have been growing quality produce for
over 50 years, with most averaging 25 years of service. It is this
family of farms that Branch Farms considers the core of their
"As we grow, we want to reposition our company and brand by
putting our farmers at the center of everything we do," said Brett
Bergmann, president of Branch. "Our new logo says it all 'Branch: A
Family of Farms.' We are much more than just one person, we are a
family of farmers who all share the common purpose of providing
customers with the highest quality vegetables possible."
It is this rich tradition of family farms that allows Branch to
live by their founding principles of integrity, quality, service
and a commitment to the industry and the sustainability of the
environment since 1957.