LoBue Citrus to Offer Cara Cara Support for Retail
Lindsay, Calif; November 5, 2014- LoBue Citrus will be
supporting the Cara Cara pink navel program this year with a new
merchandising program aimed at increasing retail sales.
The new marketing program was developed to increase sales of the
higher margin Cara Cara navel in the citrus category. It highlights
the unique flavor and interior color of Cara Cara navels, and
allows retailers to merchandise Cara Caras separately from other
navels to eliminate shopper confusion.
The new Cara Cara program includes high graphic wrap and header
bags in multiple weights, a high graphic carton and merchandise
wrap, as well as new point-of-sale materials.
"We are delighted to offer this new program to our customers,"
remarked Norm Gatineau, vice president of domestic sales and
marketing at LoBue Citrus. "We are always looking for ways to
support citrus category growth and want to provide extra value to
our customers. This program will really be a boost to Cara Cara