Kalettes® Receives 2015 Innovator Award
SANTA MARIA, CALIF.; November 12, 2015-Kalettes®, the kale and
brussels sprouts hybrid, recently received the 2015 StarChefs
Innovator Award at the 10th Annual International Chefs
Congress (ICC) for bringing the most exciting new product to market
in the food and beverage category.
The ICC is a three-day, industry-only culinary symposium with
some of the best food and drink in the country hosted by
StarChefs.com, a magazine for culinary insiders serving the
restaurant industry since 1995. As much as ICC is about the
people, talent, and ideas, it also recognizes innovative products
that facilitate so much creativity. In the food and beverage
category, Kalettes was awarded by ICC vendors for bringing a
product that stirs the imagination and excites the palate.
"We are thrilled to receive this award and feel honored that we
can inspire chefs across the country with our new product," said
Kraig Kuykendall, sales manager of Tozer Seeds America, the company
behind Kalettes. "Kalettes are the product of 15 years of
hard work and dedication so seeing both foodservice professionals
and consumers get excited about them is the greatest payoff."
Kalettes are the product of more than a decade of research by Tozer Seeds, the
largest family-owned vegetable breeding company in England.
The kale and brussels sprout hybrid offers a fresh fusion of sweet
and nutty, combining the best traits of each of its parent
vegetables. Kalettes are not genetically modified and were
developed by cross-pollinating brussels sprouts with kale through
Tozer Seeds has exclusive marketing agreements with select
companies to grow and market Kalettes to create a consistent name
and brand identity, which would allow consumers to easily recognize
this new vegetable. The companies who have entered into the
marketing agreement with Tozer for Kalettes are 4Earth Farms,
Classic Salads, Mann Packing, Ocean Mist Farms, Southern
Specialties and WP Rawl. As part of the agreement, Kalettes
seeds will be sold by Johnny's Selected Seeds to small farmers and
Kalettes are available to both retailers and food service
distributors directly through the companies. For more information
on Kalettes, including recipes, visit www.kalettes.com and for
updates, like them on Facebook or follow
them on Twitter, Pinterest and Instagram. For
European inquiries, please contact Mint.