Opal® Apple is Back and Brightening the Holiday Season
YAKIMA, Wash.; November 12, 2015- Opal® apple returns for its
sixth season for a limited time at select retailers across the U.S.
and Canada. Available in both organic and conventional
varieties, Opals are known for a distinctively crunchy texture, a
sweet yet tangy flavor and a natural resistance to oxidization
-making them ideal for holiday entertaining and healthy snacking
going into the new year.
"We've had fans asking for Opal apples since this summer and are
so excited to fulfill this insatiable consumer demand just in time
for the busy holiday season," says Keith Mathews, CEO of
FirstFruits Marketing, exclusive distributor of Opal apples.
"After last season's incredible growth, we're looking forward to
continuing our wonderful retail partnerships and extending our
distribution and supply of Opal."
The Opal program is fully supported at retail with high-graphic
packaging, point-of-sale materials and merchandisers. Opal
will also execute a robust marketing campaign including
participation in local events in cities around the U.S. to
personally connect with consumers.
In addition, Opal will once again present its Youth Make a Difference
Initiative, which funds youth-based initiatives serving
communities in the U.S. where youth (ages 6-25) take leadership
roles in the project. The initiatives must address food security
and politics, nutrition, agriculture or education. Last season, the
grants amounted to $150,000 with more funding anticipated for the
current season. Grant applications will be accepted starting in
January at www.opalapples.com.
Grown in Washington, Opal apples are sold exclusively in North
America by FirstFruits Marketing of Washington. This cross between
Topaz and Golden Delicious stands out on the shelf with its lovely
yellow color and great taste. Sweet to start with a tart
finish, Opal has a satisfying amount of crunch in each bite. This
Non-GMO Project verified apple is also highly resistant to
oxidation making it less likely to brown. Available in limited
quantities, Opal apples will likely run through March.