WP Rawl Joins National Kale Day Movement
WP Rawl Joins National Kale
September 29, 2014; Pelion, S.C:The second annual National Kale
day is upon us and this year WP Rawl has partnered with the
movement in a continued effort to promote the kale category.
Launched in 2013 by Dr. Drew Ramsey and Chef Jennifer Iserloh,
National Kale Day is always held on the first Wednesday in October.
It promotes kale's incredible health benefits, celebrates kale's
culinary versatility and promotes eating, growing and sharing kale
throughout America while supporting the efforts of kale
This year, National Kale Day has partnered with various
companies including WP Rawl with the goal of raising more awareness
for the already popular leafy green. Together, National Kale Day
and WP Rawl will share new recipes through a National Kale Day-Kale
Up! eCookbook available on WP Rawl's Facebook page, as well
as how-to videos and even a "What Kind of Kale Are You?" quiz.
Retailers were also included in the awareness campaign with access
to ad slicks and POS materials to promote the event.
WP Rawl will be featured at three National Kale Day events on
Wednesday, including their flagship event in New York where over
two hundred attendees will revel in a Raw Kale Tasting Bar at
American Flatbread in the city. In Atlanta, Queen of Kale will
celebrate with a tasting party and live event from 4 to 8 pm at Om
Point Yoga/City of Life Café where attendees will get to try their
own kale fare, including the popular Nature's Greens Tangy Citrus
Kale Yeah! Salad. Additionally, more than 300 school children in
Hickory, NC will celebrate with free kale samples courtesy of WP
Rawl and Nature's Greens.
"As we head into our busy season this month, we are very happy
to kick it off as a sponsor of National Kale Day," said Ashley
Rawl, vice president of marketing, sales and product development at
WP Rawl. "We are committed to growing the kale category in various
ways and we believe this partnership is a great way to increase the
visibility, and ultimately consumption of kale."
Consumers can follow the National Kale Day buzz by following
#KaleDay2014 and #NaturesGreens on social media.
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm
which has grown to become a grower/shipper/processor, specializing
in year round bulk and value-added leafy greens and vegetables in
the Rawl®, Nature's Greens®, Palmetto
Gardens® and Versatile Veggies® brands. In 2015, the company will
celebrate its 90th anniversary.
About National Kale Day
National Kale Day is a grassroots movement of passionate kale
supporters and an unofficially recognized celebration on the first
Wednesday of October. It aims to showcase the health benefits and
versatility of Kale and promote healthy eating. To learn more about
National Kale Day visit www.nationalkaleday.org.