WP Rawl Partners with Monique Coleman to Promote Nature’s Greens
WP Rawl partners with
Monique Coleman to Promote Nature's Greens
October 2, 2014; Pelion, S.C: This fall,
WP Rawl will partner with actress, youth advocate and greens lover
Monique Coleman to represent the Nature's Greens line of processed
leafy greens. The partnership will run until October 2015.
The program signals yet one more way for category leader WP Rawl
to expose more consumers to leafy greens and inspire more
consumption. The partnership with Monique will encourage consumers
(greens lovers, African Americans/traditional Southern greens
consumers, fans and millennials) to eat greens in healthy ways.
Plans for the partnership include creating excitement and
interest in the greens category through videos, healthy eating tips
and recipe content along with an increased social media presence
with contests and Twitter parties. Monique will also be featured on
specially-marked Nature's Greens Collard Green bags along with
recipes she created.
Monique Coleman, who is an African-American actress best known
for her roles in theHigh School Musicalmovies, grew up near the WP
Rawl headquarters. She is an avid cook and advocate for healthy
eating. Coleman was introduced to the Rawl family through her
position as a board member for Katie's Krops when she attended the
first-ever Katie's Krops Camp for youth gardeners, which Rawl
"When we made the connection with Monique and discovered her
passion for eating greens in a healthy way, and then learned that
she had grown up nearby and still has family ties in the area, we
knew we had to find a way to partner with her," said Ashley Rawl,
vice president of marketing, sales and product development at WP
Rawl. "We believe that our goals are perfectly aligned and can't
wait to spread this excitement to our customers."
Consumers can follow WP Rawl's journey with Monique Coleman at
and on social media through the hashtag #eatmogreens
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm
which has grown to become a grower/shipper/processor, specializing
in year round bulk and value-added leafy greens and vegetables in
the Rawl®, Nature's Greens®, Palmetto
Gardens® and Versatile Veggies® brands. In 2015, the company will
celebrate its 90th anniversary.