News Releases

Top Food Trend Kalettes™ to Showcase at PMA Fresh Summit 2015

BY: Paj Ann Herr | DATE: October 13, 2015
Email: pajann@goldensunmarketing.com

SANTA MARIA, CALIF.; October 13, 2015-Kalettes™, the kale and brussels sprouts hybrid, have been named one of 2015's top food trends and will be bringing the excitement to PMA Fresh Summit.  Attendees are invited to get up close and personal with this new vegetable that has consumers raving at the following booths:

  • Classic Salads - #763
  • Mann Packing - #1333
  • Ocean Mist Farms - #3547
  • Southern Specialties - #2365
  • WP Rawl - #1025
  • 4Earth - by appointment, Mark Munger, (831) 345-6937

Kalettes have experienced enormous consumer awareness with over 100,000,000 media impressions and received much acclaim from both consumers and media critics.  Since launching last year, Kalettes have been included on numerous top food trends and vegetable "it" lists increasing consumer demand.

"We are rapidly increasing our supply and production to match our continuously growing consumer demand," said Kraig Kuykendall, sales manager of Tozer Seeds America, the company behind Kalettes.  "We're really excited for Kalettes to be at PMA Fresh Summit and can't wait to get Kalettes in front of more retailers and eventually into consumers' hands."

Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England.  The kale and brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables.  Kalettes are not genetically modified and were developed by cross-pollinating brussels sprouts with kale through traditional methods. 

Tozer Seeds has exclusive marketing agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable. The companies who have entered into the marketing agreement with Tozer for Kalettes are 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl.  As part of the agreement, Kalettes seeds will be sold by Johnny's Selected Seeds to small farmers and home growers.

Kalettes are available to both retailers and food service distributors directly through the companies. For more information on Kalettes, including recipes, visit www.kalettes.com and for updates, like them on Facebook or follow them on Twitter, Pinterest and Instagram.  For European inquiries, please contact Mint.

 
 
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