Branch: a Family of Farms Talks Sweet Emotion and Leaf Program
Branch: a Family of Farms Debuts
Newest Sweet Corn Varietal: Sweet Emotion
South Bay, Fla. October 3, 2016- As Branch, a Family of Farms,
celebrates its 60th anniversary, it also celebrates the
success of its new sweet corn variety, Sweet Emotion. At the same
time, the company looks forward to growing its leaf lettuce program
So named for the feeling consumers will get once they bite into
it, Sweet Emotion is a deliciously sweet corn that will keep corn
lovers coming back for more. Available from early November through
June, Sweet Emotion's appealing flavor is steadily superior to
other sweet corns in the market.
Sweet Emotion had a limited market roll out in 2016, with
presence in the Midwest. Going forward, retailers who join the
Sweet Emotion program receive exclusivity in their respective
markets. All participating retailers also gain access to marketing
support, including point of sale materials and social marketing
After several years of working along with seed breeders and
their grower partners, the team at Branch Farms determined which
varieties performed best in terms of taste, quality and shelf life.
And with a season that extends past the traditional months, Sweet
Emotion brings that "summer corn" experience to consumers during
the winter months as well.
"Even though it was a limited launch, we are very pleased with
the results we saw from Sweet Emotion this year and are excited to
offer it to more retailers for its second year," says Brett
Bergmann, president of Branch. "Quality has always been of
the utmost importance to our family of farmers and it was no
different here as they carefully selected varieties for this
Corn is not the only item growing at Branch: the company also
announces the expansion of their leaf program as it heads into its
season starting this month through May.
"Florida leaf varieties now rival western varieties. Our growers
conduct extensive trials each year to select the best varieties for
Florida and ones that offer the consumer delicious and nutritious
lettuces," said Bergmann. "And we have a better carbon
footprint because we are only one-to-two days from major markets -
offering our customers a fresher alternative."
Offerings range from green and red leaf to Bibb and Boston to
escarole, all coming out of more than 1,000 acres in Palm Beach
County. Items in the leaf program are available in 12, 18, 24, 30
and 60ct cartons, 18 and 24ct in wood crates and RPCs.
For more information, visit Branch at this year's PMA Fresh
Summit, booth #1719 or find them online at www.hughbranch.com.
Since 1956, our founding principles still drive us at Branch:
integrity, quality, service, a commitment to our industry and the
sustainability of our environment. As a family owned and operated
business, we are a premier grower, packer, shipper of sweet corn in
the United States also offering our customers green beans, leafy
greens, radishes and celery.