News Releases

KALETTES™, ‘The Vegetable You Must Try,’ On Display At PMA Fresh Summit 2016

BY: Ashley Pierce | DATE: October 05, 2016
Email: Ashley@goldensunmarketing.com

SANTA MARIA, CALIF.; October 5, 2016 -Kalettes™, the kale and Brussels sprouts hybrid, are excited to announce their presence at the 2016 PMA Fresh Summit in Orlando, Florida. Growers and distributors of this trendy new vegetable encourage attendees to experience its fresh fusion of sweet and nutty flavors up close and personal at the following booths on Saturday and Sunday, October 15 and 16 including: 

·         Ocean Mist Farms - # 642

·         4Earth - by appointment, Mark Munger, (831) 345-6937 

Kalettes, the first new vegetable to be introduced in over a decade, continues to experience phenomenal consumer response and overwhelming positive feedback from media critics. TIME Magazine recently called Kalettes "the vegetable you must try." This incredibly versatile item continues to see tremendous momentum in the food service industry as well, showing up on menus across the county. 

"We have seen demand grow exponentially for Kalettes this year and are very pleased with this growth," said Kraig Kuykendall, sales manager for Tozer Seeds America. "We are elated that Kalettes will be featured at PMA Fresh Summit so that attendees can experience this new vegetable for themselves." 

Kalettes are the product of over a decade of research by the largest family-owned vegetable breeding company in England, Tozer Seeds. The kale and Brussels sprouts hybrid offers the best traits of each of its parent vegetables. Kalettes are not genetically modified and were developed by cross-pollinating Brussels sprouts with kale through traditional methods.    

Tozer Seeds has exclusive agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, allowing consumers to easily recognize the product. Current Kalettes cooperators include 4Earth Farms and Ocean Mist Farms.  As part of the agreement, Kalettes seeds are also sold by Johnny's Selected Seeds to small farmers and home growers. 

Kalettes are available to both retailers and foodservice distributors directly through its collaborators. For more information on Kalettes, including recipes, visit www.kalettes.com . For updates, like them on Facebook , or follow them on Twitter, Pinterest , and Instagram.  For European inquiries, please contact Mint.

 

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