LoBue Citrus' Heritage Reserve Navel Oranges To Hit Produce Sections This February
LINDSAY, Calif.; October 7, 2016
- LoBue Citrus is excited to announce that
Heritage Reserve Navel Oranges are ready to return to the produce
aisle at exclusive retailers around the U.S. for a limited time
beginning this February.
As Heritage Reserve Navel
oranges head toward their sixth season of market availability, the
brand faces a tremendous increase in demand and retail growth.
Consumers responded very positively to Heritage Reserve Navel
oranges last season, with participating retailers experiencing a
substantial boost in their navel category.
"We continue to receive many
wonderful compliments each year from our customers telling us how
much they love Heritage Reserve Navel oranges and raving that they
are the best-eating navel they have ever eaten," states Joe LoBue,
vice president of sales at LoBue Citrus. "This wonderful flavor is
a testament of our growers' commitment to keep these original
groves productive for over 100 years."
Heritage Reserve Navel oranges
are grown within a sub-section of California's renowned Central
Valley citrus-growing region. These gorgeous groves were first
planted between 1898 and 1960, with the original Washington-variety
budwood and have not been replanted since. Two critical factors account for the
sustained productivity of the groves: a micro-climate and sandy
soils unique to the growing region and decades of consistent
farming practices by LoBue Citrus aimed at nurturing optimal
The Heritage Reserve Navel
Oranges program is fully supported at retail with high-graphic
packaging, point-of-sale materials, merchandise bins, blogger
partnerships, social media and a free downloadable
e-cookbook available on the Heritage Reserve
Facebook page (www.facebook.com/lobue).
LoBue Citrus' Heritage Reserve
Navel oranges will be available for a limited time from February to
About LoBue Citrus
Founded in 1934, LoBue Citrus is
a fourth-generation, full-service grower, shipper and packer of
citrus products including navel oranges, specialty citrus, and