News Releases

LoBue Citrus' Heritage Reserve Navel Oranges To Hit Produce Sections This February

BY: Ashley Pierce | DATE: October 07, 2016

LINDSAY, Calif.; October 7, 2016 -  LoBue Citrus is excited to announce that Heritage Reserve Navel Oranges are ready to return to the produce aisle at exclusive retailers around the U.S. for a limited time beginning this February. 


As Heritage Reserve Navel oranges head toward their sixth season of market availability, the brand faces a tremendous increase in demand and retail growth. Consumers responded very positively to Heritage Reserve Navel oranges last season, with participating retailers experiencing a substantial boost in their navel category.


"We continue to receive many wonderful compliments each year from our customers telling us how much they love Heritage Reserve Navel oranges and raving that they are the best-eating navel they have ever eaten," states Joe LoBue, vice president of sales at LoBue Citrus. "This wonderful flavor is a testament of our growers' commitment to keep these original groves productive for over 100 years."


Heritage Reserve Navel oranges are grown within a sub-section of California's renowned Central Valley citrus-growing region. These gorgeous groves were first planted between 1898 and 1960, with the original Washington-variety budwood and have not been replanted since. Two critical factors account for the sustained productivity of the groves: a micro-climate and sandy soils unique to the growing region and decades of consistent farming practices by LoBue Citrus aimed at nurturing optimal flavor.


The Heritage Reserve Navel Oranges program is fully supported at retail with high-graphic packaging, point-of-sale materials, merchandise bins, blogger partnerships, social media and a free downloadable e-cookbook available on the Heritage Reserve Facebook page ( 


LoBue Citrus' Heritage Reserve Navel oranges will be available for a limited time from February to May.   


About LoBue Citrus

Founded in 1934, LoBue Citrus is a fourth-generation, full-service grower, shipper and packer of citrus products including navel oranges, specialty citrus, and lemons.

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