No Butter Needed: Amaize Completes Another Sucessful Season
CALDWELL, ID; October 7, 2016 -
Amaize Sweet Corn, the
rare, white sweet corn known for its distinct pop and crunch
wrapped up another successful season with consumers, retailers and
media all responding with overwhelming positivity to "the best
sweet corn ever."
sixth season has come to an end, but consumer demand certainly
remains strong. Consumers sampled the corn at many in-store retail
events such as grower days, store grand openings and Amaize summer
tour meet and greets with George Crookham, CEO of Crookham Company
and "The Colonel of Corn" himself. Consumer feedback was
tremendously positive, with customers making comments such as, "You
don't need any butter on this corn" and "this corn really is
amazing." Others were shocked at its unique crunchy texture saying
"this is so crunchy, it's like an apple."
the Amaize program gains momentum year after year there is a
noticeable increase in retailer involvement. In 2016 this
included sales contests, in-store demos, display contests and more.
As a result of great retailer participation, consumer demand
increased incredibly, causing some retailers to come close to
selling out of the product during events throughout the
media responded positively as well to this very unique, rare white
sweet corn variety. George Crookham traveled to markets around the
U.S to promote the brand, appearing on four cooking segments.
Crookham used the opportunities to educate fans on his journey to
developing Amaize and shared his tips for properly preparing
are delighted with the success of Amaize this season," states Crookham. "After many years of
perfecting this rare white sweet corn, it is a pleasure to see the
demand continue to grow exponentially with each year. We are
already in preparation for a great season in
is fully supported by an extensive
marketing program which includes point of sale materials, public
relations, bloggers and social media marketing. For
information about participating in the program, please contact Don
Goodwin, president of Golden Sun Marketing, at firstname.lastname@example.org.
was discovered in 1989 by breeders George Crookham and Bruce Hobdey
of Crookham Company. The pair began working on perfecting the
taste and texture of Amaize after experiencing a type of corn with
a pop and crunch that differentiated itself from the textures of
other corns. After 22 years and 10,000 variations of testing,
Amaize was created through non-GMO breeding methods. Amaize
Sweet Corn is available at select retailers only during the summer
months. For more information, visit www.AmaizeSweetCorn.com.