News Releases

No Butter Needed: Amaize Completes Another Sucessful Season

BY: Ashley Pierce | DATE: October 06, 2016

CALDWELL, ID; October 7, 2016 - Amaize Sweet Corn, the rare, white sweet corn known for its distinct pop and crunch wrapped up another successful season with consumers, retailers and media all responding with overwhelming positivity to "the best sweet corn ever."


Amaize's sixth season has come to an end, but consumer demand certainly remains strong. Consumers sampled the corn at many in-store retail events such as grower days, store grand openings and Amaize summer tour meet and greets with George Crookham, CEO of Crookham Company and "The Colonel of Corn" himself.  Consumer feedback was tremendously positive, with customers making comments such as, "You don't need any butter on this corn" and "this corn really is amazing." Others were shocked at its unique crunchy texture saying "this is so crunchy, it's like an apple."


As the Amaize program gains momentum year after year there is a noticeable increase in retailer involvement.  In 2016 this included sales contests, in-store demos, display contests and more. As a result of great retailer participation, consumer demand increased incredibly, causing some retailers to come close to selling out of the product during events throughout the season.


Consumer media responded positively as well to this very unique, rare white sweet corn variety. George Crookham traveled to markets around the U.S to promote the brand, appearing on four cooking segments. Crookham used the opportunities to educate fans on his journey to developing Amaize and shared his tips for properly preparing corn.


"We are delighted with the success of Amaize this season," states Crookham. "After many years of perfecting this rare white sweet corn, it is a pleasure to see the demand continue to grow exponentially with each year. We are already in preparation for a great season in 2017." 


Amaize is fully supported by an extensive marketing program which includes point of sale materials, public relations, bloggers and social media marketing. For information about participating in the program, please contact Don Goodwin, president of Golden Sun Marketing, at




About Amaize

Amaize was discovered in 1989 by breeders George Crookham and Bruce Hobdey of Crookham Company.  The pair began working on perfecting the taste and texture of Amaize after experiencing a type of corn with a pop and crunch that differentiated itself from the textures of other corns. After 22 years and 10,000 variations of testing, Amaize was created through non-GMO breeding methods.  Amaize Sweet Corn is available at select retailers only during the summer months.  For more information, visit




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