News Releases

Opal® Apples to Be Featured at PMA Fresh Summit in Orlando

BY: Adam Brady | DATE: October 05, 2016

YAKIMA, Wash., October 5, 2016 - Opal®, the highly-acclaimed apple creating a frenzy in the category, will make its first appearance of the new season at PMA Fresh Summit October 14-16 in Orlando, Fla.

The consumer favorite boasts a bright yellow exterior, incredibly sweet flavor and distinctive crunch. The apple is naturally non-browning, making it perfect for snacks, salads and lunchboxes. Show attendees can experience the Opal for themselves at booth #1578 and taste the difference.

"Consumers expect a variety of tastes from their apples, and the demand for our unique varieties - like Opal® - continues to grow year after year," said Chuck Zeutenhorst, general manager of FirstFruits. "We're excited to deliver an amazing eating experience to consumers and see promotional opportunities nationwide beginning with our increased 2016 crop production."

FirstFruits represents Broetje Orchards, a leader in Washington organic apple production and an innovator in new varieties to the market, as well as Congdon Orchards. As the exclusive marketer of the Opal®, FirstFruits will offer the variety in both organic and conventional options beginning in mid-October and expects supplies to last through May 2017.

Opal apples are supported at retail through a comprehensive marketing plan including point-of-sale materials, merchandising bins, produce manager education, social media content and a consumer advertising and public relations campaign. For more information, please contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill.  Learn more about Opal apples at

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About FirstFruits Marketing of Washington

FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit

About Opal Apple

Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje and Congdon Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal apple was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje and Congdon Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.


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