Opal® Apples to Be Featured at PMA Fresh Summit in Orlando
YAKIMA, Wash., October 5, 2016 - Opal®, the
highly-acclaimed apple creating a frenzy in the category, will make
its first appearance of the new season at PMA Fresh Summit October
14-16 in Orlando, Fla.
The consumer favorite boasts a bright yellow exterior,
incredibly sweet flavor and distinctive crunch. The apple is
naturally non-browning, making it perfect for snacks, salads and
lunchboxes. Show attendees can experience the Opal for themselves
at booth #1578 and taste the difference.
"Consumers expect a variety of tastes from their apples, and the
demand for our unique varieties - like Opal® - continues to grow
year after year," said Chuck Zeutenhorst, general manager of
FirstFruits. "We're excited to deliver an amazing eating experience
to consumers and see promotional opportunities nationwide beginning
with our increased 2016 crop production."
FirstFruits represents Broetje Orchards, a leader in Washington
organic apple production and an innovator in new varieties to the
market, as well as Congdon Orchards. As the exclusive marketer of
the Opal®, FirstFruits will offer the variety in both organic and
conventional options beginning in mid-October and expects supplies
to last through May 2017.
Opal apples are supported at retail through a comprehensive
marketing plan including point-of-sale materials, merchandising
bins, produce manager education, social media content and a
consumer advertising and public relations campaign. For more
information, please contact East Coast Regional Marketer Dennis Jackson or West Coast
Regional Marketer Tim
Corkill. Learn more about Opal apples at www.opalapples.com.
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FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company
owned by Ralph and Cheryl Broetje. Their growers share a commitment
to producing high quality fruit while balancing the demands of
purpose, people, planet and profit so that a portion of profits can
be donated to non-profit missions supporting the underserved. For
more Information, visit www.firstfruits.com.
Opal apple is known as the apple with a purpose. Grown only in
Washington by Broetje and Congdon Orchards, this Golden
Delicious-Topaz cross apple variety was introduced by FirstFruits
Marketing in 2010 to wide consumer and media acclaim. Its
distinctive color, flavor and texture are not the only qualities
that make this product unique: Opal apple was created to make a
difference in communities across the nation. Every year,
FirstFruits Marketing donates a percentage of sales of every case
of apples to worthy organizations that address issues like hunger,
food safety, sustainability and the environment. UEB 32642 variety
apples are grown exclusively by Broetje and Congdon Orchards and
distributed under the OPAL® brand name by FirstFruits Marketing in