News Releases

WP Rawl Wants YOU to Eat More Plant Protein: Rolls Out New Seasoned Sautés™

BY: Jen Velasquez | DATE: October 03, 2016
Email: jen@goldensunmarketing.com

Pelion, S.C. - October 3, 2016 - WP Rawl, the premier grower, processor and shipper of leafy greens announces an expansion to its Nature's Greens® brand with its Seasoned Sautés™.  This innovative hot meal entrée item is packed with plant protein and offers convenience, nutrition and excellent taste all in one.

Nature's Greens Seasoned Sautés kits are a great meal solution for today's consumers who are short on time but still in search of great nutrition for themselves and their families. These unique meal solution kits are offered in 16 ounce bags and seasoned to perfection with three exciting flavor profiles; Asian, Fiesta and Sweet Garden.

"As a company, our goal is to stay on top of trends. When I first read about plant-based proteins I was immediately inspired to create a meal replacement that did not require an animal protein at the center of our plates," said Ashley Rawl, vice president of sales, marketing and product development. "In addition to the great health benefits, these plant-based protein kits will bring a lot flavor to your table."

Months of product development went into perfecting the Seasoned Sautés. WP Rawl partnered with leading R&D experts to test various taste and nutrition profiles. Once the company landed on a set number of flavors, it held several focus groups with diverse participants from its target market audiences, polling consumers to learn more about their reactions to these new items.

Nature's Greens Seasoned Sautés have as many as 32 grams of protein and less than 7 grams of fat per bag. Additionally, they include all the ingredients in one meal-sized bag (just add oil!) and is ready to eat in under 10 minutes - the perfect meal solution for today's health-conscious consumers looking for nutrition and convenience.

Nature's Greens Seasoned Sautés items will debut at PMA Fresh Summit (booth #2255) in Orlando, Florida and will launch in retail stores this November.

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About WP Rawl
Dating back to 1925, WP Rawl is a fourth generation family farm which has grown to become a grower/shipper/processor, specializing in year-round bulk and value-added leafy greens and vegetables in the Rawl®, Nature's Greens®, Palmetto Gardens® and Versatile Veggies® brands.

 

 
 
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