News Releases

BI-LO Holdings Joins Radio Disney to Bring Disney's "TRYit" Campaign to All Stores

BY: Kaila Severson | DATE: October 18, 2014
Email: kaila@goldensunmarketing.com

BI-LO, Harveys and Winn-Dixie Grocery Stores Join Radio Disney
to bring Disney's "TRYit" Campaign to All Stores  

Glendale, Calif. - September 18, 2014 -BI-LO, Harveys and Winn-Dixie grocery stores have joined Radio Disney, the #1 radio network for kids, tweens and families, to bring Disney's "TRYit" campaign to all stores. Designed to inspire kids and families to try a variety of new healthy foods while having some fun at their local grocery store, the "TRYit" events are part of a joint effort to help inspire children and parents to lead healthier lifestyles through an integrated promotion of fresh produce. Consumers entering any BI-LO, Harveys or Winn-Dixie location from Sept. 10 to Oct. 7 will find Disney's "TRY it!" campaign has taken over the produce department.

In-stores, consumers are greeted with Disney signage with characters from popular Disney franchises includingFrozen, Princesses,andCars.The signage provides direction for the in-store Disney scavenger hunt and instructions for entering The Big Apple Sweepstakes. The Disney scavenger hunt takes shoppers to select fruits and vegetables where sweepstakes clues are given along with produce facts for kids. Once all clues are collected, children and parents can text in the code to be automatically entered into the sweepstakes with prizes including a vacation package to New York City with hotel accommodations, airfare, and tickets to ABC'sThe Chew.

Select locations will also host Radio Disney Road Crews, who will provide interactive entertainment, fun prizes and giveaways, and the hottest music from kids and families' favorite artists. Demonstrations at 100 stores will sample fresh fruits, vegetables and recipe cards will be distributed from the Disney-themed eCookbook.

"We are looking forward to bringing the magic of healthy living into the produce department where kids have the opportunity to interact with fruits and vegetables in an exciting way," said Bob Denomme, Bi-Lo Holdings vice president of produce. "Through the engaging content provided at the in-store events to the interactive web based cookbook we hope to help educate families on making nutritious selections each time they do their grocery shopping."

Consumers can download the eCookbook with family friendly recipes from the BI-LO, Harveys and Winn-Dixie websites. 

About Bi-Lo Holdings
Bi-Lo Holdings, LLC, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs more than 71,000 associates who serve customers in approximately 830 grocery stores and 550 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com, www.harveyssupermarkets.com and www.winndixie.com.

Forward-Looking Statements for Bi-Lo Holdings

This press release includes forward-looking statements about future events, which involve risks and uncertainties. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will," "could," "may," "plan," "potential," "likely," "goal," "target," "objective," "outlook," "seek" and similar expressions identify forward-looking statements, which generally are not historical in nature.

Forward-looking statements reflect our current expectations, based on currently available information, and are not guarantees of performance. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, these expectations could prove inaccurate as such statements involve risks and uncertainties, many of which are beyond our ability to control or predict. Should one or more of these risks or uncertainties, or other risks or uncertainties not currently known to us or that we currently deem to be immaterial, materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected.  For these reasons, we caution you against relying on forward-looking statements, which speak only as of the date on which they are made. Except as may be required by applicable law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made or to reflect the occurrence of unanticipated events.

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