Disney-Branded Produce Takes Center Stage in Southern California Albertsons Stores
Disney-Branded Produce Takes
in Southern California Albertsons Stores in 9th
Annual Display Challenge
Five Albertsons Locations Win 1st Place in Display
Traver, CA - September 23, 2014 - Albertsons Southern California
Division created magical in-store displays to highlight the robust
selection of Disney-branded packaging of California grown fruits.
Each store created a custom display for the Disney-themed fruit and
competed amongst one another for prizes.
Customers entering Albertsons produce departments for three
weeks this past July and August were welcomed with extravagant
displays of Scattaglia Growers & Shippers' Disney-themed plums,
nectarines and peaches. Participating Albertsons stores also
hosted kids and family events during the first two weekends to
encourage healthier eating. Stores were filled with balloons, face
painting, stickers and tattoos, and Disney fun for all ages.
Not only did customers enjoy the fun and excitement, but Albertsons
employees did too.
"We really enjoy bringing this program to our stores each year,"
said Sheryl Salazar, assistant produce sales manager for
Albertsons. "Not only do our customers enjoy seeing the displays
and participating in the events, but our associates always impress
with the creative ways they highlight the wide selection of stone
Stores were judged based on quality & freshness,
presentation of fruit, use of point-of-sale components, and
in-store excitement and creativity. The positive sales increase on
soft fruit was outstanding and five first place stores received
$500 in American Express gift cards. Five second place stores
received $250 in American Express gift cards, and ten third place
stores $100 in Albertsons gift cards. Several stores also received
Scattaglia Growers & Shippers provides premium quality grapes
and tree fruits. Their mission is to continue delighting consumers
with good tasting fruit grown just for them. SGS grows only those
varieties that are most desirable in terms of our shopper's eating
experience, and harvest for consistently promotable fruit all
season long. Based in the Central San Joaquin Valley in California,
SGS has quality approved growing partners in Chile, Peru, Brazil,
and Mexico allowing year-round service.
Albertsons is working to become the favorite food and drug
retailer in every state where it operates. An Idaho-based
company with a rich history extending back to 1939, Albertsons
stores now operates in 16 states at over 600 locations. For more
information about Albertsons, visit www.albertsons.com or www.facebook.com/albertsons