FirstFruits Marketing Apple Season Underway
Apple season is underway for FirstFruits Marketing of
Washington, who represents the largest contiguous apple grower in
the U.S. and is the exclusive marketer of Opal™ apples. This year
FirstFruits will offer new ultra mesh bags along with their
After kicking off the season in August with gala apples,
FirstFruits is currently packing their proprietary Sweetie™ apple.
Also known as gala's sweeter, crunchier cousin, this Braeburn
and Royal Gala hybrid is intensely sweet and juicy with a crunchy
texture and is available for a limited time only.
In October, FirstFruits will be offering the Jubilee Fuji apple,
one of the earliest and sweetest Fuji apples of the season.
Named after the Jubilee Youth Ranch that it was discovered near,
Jubilee promises fresh, autumn flavors. Jubilee will be
offered both organically and conventionally.
FirstFruits will also offer the Opal apple to customers
beginning in November. Arriving one month earlier than last
year, this yellow beauty is crunchy and sweet with a hint of tang
and naturally resists oxidation making it slow to brown. As
the exclusive marketer of the prized Opal, FirstFruits will be
offering Opal in both organic and conventional with expected
supplies through March.
In addition, FirstFruits will offer a full line of ultra mesh
apple bags. The new bag provides distinctive graphic impact
on display and allows for improved product visibility with a broad
high resolution facing that calls out the variety. The ultra mesh
has less environmental impact than the standard all plastic or
plastic pouch bags. The ultra mesh bags will be available in
both organic and conventional versions for Opal, Sweetie, Fuji,
Jubilee, Gala, Granny and mainline apples.
"We are very excited about our new ultra mesh bags because they
will provide outstanding product visibility, a convenient handle
for consumers and the 'stand-up' visibility that drives consumer
impulse buys," said Keith Matthews, CEO of FirstFruits Marketing of
Washington. "The ultra mesh bags will nicely complement our
selection of poly and stand-up poly bags."
FirstFruits is looking forward to a successful apple season with
its unique varieties and new ultra mesh bags. Learn more
about FirstFruits at www.firstfruits.com